Imagine offers AWS-powered OTT monetization service

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OTT Monetization Service can also replace advertisements in existing workflows. (iStock)

Imagine Communications, a company specializing in advertising tech solutions for broadcasters, content owners and providers, rolled out a new OTT Monetization Service powered by Amazon Web Services.

The new cloud-based, cross-platform managed service features browser-based management without requiring local equipment and hosting. Imagine is working with MOBITV to incorporate content monetization capabilities into live connected TV and OTT video services, and eventually will include VOD and cloud DVR.

“Video delivery business models have been turned upside down and distributors need every edge they can get to continue offering robust, profitable services,” said David Heppe, commercial general manager for Imagine Communications, in a statement. “Our OTT Monetization Service removes many of the heavy lifts that come with installing, operationalizing and updating next-gen ad tech. Especially as our customers pursue new business models in a hyper-competitive video delivery ecosystem, our focus with this new offering is to free them to focus on overcoming market challenges.”

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Imagine OTT Monetization Service supports dynamic ad insertion for linear and OTT services with hosting, management and monitoring. The service is relying on AWS for scale, redundancy and security along with AWS Media Services, initially including AWS Elemental MediaConvert.

“Our customers rely on us to deliver broadcast-quality video to connected devices, and having a seamless DAI function that supports enhanced monetization is a critical enabler,” said Bill Routt, president for MOBITV, in a statement. “The team at Imagine has delivered a highly reliable, feature-rich OTT monetization service that can drive revenue for the offerings we enable, and we look forward to growing our services and opportunities together.”

OTT Monetization Service can also replace advertisements in existing workflows. The service is a managed offering based on functionality from Imagine’s Targeted Delivery portfolio, a set of linear and digital solutions.

“Media customers can efficiently generate ad revenue by using the Imagine OTT Monetization Service built on AWS, using AWS Elemental Media Services for dynamic ad insertion into live and on-demand video services, along with Amazon CloudFront for distribution of that content at scale to viewing devices,” said Khawaja Shams, vice president of engineering at AWS Elemental, in a statement. “This combination also helps customers to quickly launch their new ad-supported linear and OTT services.”