Video platform JW Player and content logistics software firm MAZ Systems have teamed up to combine video hosting and distribution functions onto one dashboard.
Brands that are already using JW Player for hosting and organizing playlists can authenticate once and have access to all JW Player playlists integrated onto the MAZ dashboard. The recommendations from JW Player enable discovery on web, mobile and OTT.
"This partnership reinforces our mission of solving content logistics for video creators," said Paul Canetti, CEO and founder of MAZ, in a statement. "Now everything from hosting to curation to multichannel distribution—is all happening with a unified, integrated workflow."
"At JW Player we're constantly looking to make video distribution and monetization easier for our clients. The partnership with MAZ will be a wonderful addition to our suite of offerings to world-class media companies and brands as they look to grow and build loyalty amongst audiences through video," said Brian Rifkin, co-founder and head of strategic partnerships, in a statement.
The announcement comes on the same day that JW Player hired David Pashman, the former General Counsel of Meetup, as its new legal boss. Pashman will be tasked with supporting JW Player’s expanding sales and partnership divisions while working with the company’s product and operations divisions.
MAZ was founded by former Apple and Adobe designers and engineers, and its customers include Bloomberg, Hearst, Condé Nast, USA Today and Fast Company.
JW Player’s client list includes Business Insider, Channel 5 (UK), Daily Mail, Eurosport, Peloton, VICE, Viacom, Refinery29, The Washington Post and the WWE.