Kaltura improves playback, adds HEVC support for its cloud TV platform

Smartphone apps
Kaltura’s Mobile SDK, in addition to adding support for Facebook Audience Network ads, has support for Google AdManager. (Getty/marchmeena29)

Kaltura has released a new version of its Cloud TV Platform SDK and added improved playback for low internet connectivity on mobile devices along with HEVC support.

The company has also added real-time analytics—like join time, play failures, time spent on the service and more—and support for multiple ad solutions including Facebook Audience Network (FAN).

“The essence of Cloud TV is ensuring that whenever a person wants to watch TV, they simply can, at the highest quality, regardless of the device they choose or their location. As mobile video consumption continues to grow, we at Kaltura have been working on the state-of-the-art technology behind-the-scenes that makes this possible,” said Shay David, Kaltura co-founder, president and general manager for media and telecom, in a statement. “At Kaltura, we relentlessly innovate to find new ways to ensure that subscribers, no matter where they might be, enjoy amazing TV service quality. This new generation of our Mobile SDK ensures that mobile viewing is a superior experience.”

RELATED: Motor Trend goes SVOD with Kaltura and 3 Screen Solutions

Kaltura said it built its new playback optimization solution for mobile viewing by monitoring internet connectivity data at the network level in addition to device and player-level data. It allows the company’s mobile SDK to shorten load and handshake time to achieve a smoother and faster video start time. The company is targeting the solution toward emerging markets which may have slower mobile network connections and for large streaming events with high levels of simultaneous viewers.

Kaltura’s Mobile SDK, in addition to adding support for Facebook Audience Network (FAN) Facebook ads, has support for Google AdManager.

Kaltura this week also launched a new marketplace for video technology with more than 170 partners. The marketplace will focus on areas including AI and video enrichment, interactive video creation, VR and XR, real-time video communication, network optimization, video monetization, personalized dynamic ad insertion, QoS analytics, digital signage and lecture capture hardware.