LG, Panasonic and Vizio are among the TV manufacturers that will support the UHD Alliance’s new “Filmmaker Mode” viewer setting in their devices.
The setting will turn some advanced video processing capabilities (e.g. motion smoothing, etc.) to display content as it was intended by the filmmaker, preserving the correct aspect ratios, colors and frame rates.
The UHD Alliance said the new setting is being put in place at the urging of several different film directors.
“When Paul Thomas Anderson, Ryan Coogler, Patty Jenkins, Martin Scorsese, and Christopher Nolan reached out to the UHDA about extending the cinematic experience into the living room, we were eager and ideally situated to engage in the conversation,” said Michael Zink, UHD Alliance chairman and vice president of technology at Warner Bros., in a statement. “The Ultra HD TVs from supporting CE members are capable of delivering a range of viewing options and the addition of Filmmaker Mode for cinematic content, which is based on input from a broad range of preeminent filmmakers, provides a way for consumers to better experience the filmmaker’s vision.”
Vizio today announced that it will begin incorporating “Filmmaker Mode” into its 2020 lineup of smart TVs.
"Joining the UHD Alliance's Filmmaker Mode initiative was immediately compelling and our team is fully embracing this new industry standard to ensure viewers can experience content the way it was intended," said Bill Baxter, chief technology officer at Vizio, in a statement. "At Vizio, we are constantly innovating by integrating meaningful features and technologies into our TVs and Sound Bars and partnering with other leaders to provide stronger, smart features for an unmatched entertainment experience."