Ooyala sells Flex media platform business to Dalet

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Ooyala’s sale of its Flex platform comes after earlier this year the company agreed to sell its online video platform (OVP) business to Brightcove. (rawpixel)

Ooyala today announced a definitive agreement to sell its Flex media platform business to Dalet, a video product provider for broadcasters and media companies.

Financial terms for the deal were not disclosed.

The asset deal includes Ooyala Flex, a subscription software-as-a-service offering, as well as Ooyala personnel across sales, marketing, engineering, professional services, and support. The acquisition of these assets, personnel, and customers will expand the Dalet solutions to more verticals and tiers beyond its traditional customer base in news and production workflows. Dalet is also hoping to accelerate its strategic move to increase recurring revenue models.

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“By acquiring Ooyala, Dalet significantly widens the markets it can address in terms of verticals and their respective tiers of complexity. A perfect complement to our existing Dalet Galaxy five offering in our traditional markets, the Ooyala Flex Media Platform also opens opportunities for new customers such as corporate brands, telcos, leagues and sports teams, who are looking to simply manage their media assets. The modern metadata management and orchestration capabilities of the Ooyala Flex Media Platform bring what these organizations need to lower TCO, improve agility and reduce time to market,” said Dalet CEO David Lasry in a statement.

RELATED: Brightcove buying Ooyala’s video platform business

“I am incredibly proud of what Ooyala has accomplished. Our talented research and engineering team has built a renowned technology platform that powers core media workflows for some of the world’s most iconic brands,” said Ooyala CEO Jonathan Huberman in a statement. “Dalet’s strong market position and deep expertise in designing and deploying media workflows is an outstanding fit for Ooyala customers and technical teams. I am confident under their guidance, they will continue to innovate and grow.”

Ooyala’s sale of its Flex platform comes after earlier this year the company agreed to sell its online video platform (OVP) business to Brightcove. Brightcove bought Ooyala’s technology, including video content management and publishing platform Backlot, Analytics, Live, and its underlying IP and associated patents. Brightcove also bought parts of Ooyala’s engineering, support and sales staff, including the company’s Guadalajara, Mexico, operations. Brightcove plans to continue serving all of the customer, reseller and partner relationships within Ooyala’s OVP business.

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