Samsung’s new TV rotates between landscape and portrait

The Sero sits on top of a stand and can rotate 90 degrees with the aim of delivering a mobile experience on a large-size television screen. (Samsung)

Samsung’s new Sero TV might be a testament to just how important mobile video viewing has become. The Sero sits on top of a stand and can rotate 90 degrees with the aim of delivering a mobile experience on a large-size television screen.

Samsung says the 43-inch Sero seamlessly mirrors a mobile screen and can rotate between landscape and portrait orientations. The Sero is designed to adapt to each consumers’ needs for mirroring phone content, which can be done by tapping the user’s phone icon on The Sero. The screen can also be rotated by remote control, voice command and via Samsung’s SmartThings app. Samsung did not immediately reply to requests for more information. But it seems that it would take a little time for the screen to rotate between horizontal and vertical modes.
The television, which costs about $2,000, also uses artificial intelligence to convert content to 4K resolution if desired.

“With people now using their TVs in different ways than ever before, whether scrolling through social media, watching the latest viral videos or catching up on TV, the Sero is able to seamlessly adapt to enhance whatever content the user is watching,” said Dan Hastings, director of TV and AV at Samsung Electronics U.K., in a statement. 

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

The concept of mirroring mobile phone content, whether in landscape or portrait mode, is being championed by Quibi.

RELATED: Quibi’s Turnstyle technology is just one tech challenge, says Limelight

At the Consumer Electronics Show (CES) in January, Quibi debuted its Turnstyle technology, which optimizes video on mobile devices for viewing in both landscape and portrait mode.

In March Quibi was accused of patent infringement related to Turnstyle. The interactive video company Eko claims it invented the mobile-optimization technology. According to the Wall Street Journal, Elliott Management is funding Eko’s lawsuit with a “substantial investment” in exchange for an equity stake. The report said Elliott believes Eko’s case has merit.

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, carries out a postmortem on Quibi.

AT&T is still suffering massive pay TV subscriber losses and HBO Max is still working through distribution woes.

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300.