NEW YORK – Synamedia is moving further into broadcast television technology solutions through a new ATSC 3.0 partnership with Triveni Digital.
The companies are looking to combine portfolios to make the transition to ATSC 3.0, which is a new IP-based broadcast television standard, easier for media companies. The companies are already undergoing deployment with a “major U.S. television production company.”
The partnership will combine Triveni Digital’s Digital Broadcast Chain, GuideBuilder XM and Broadcast Gateway, which provides architectural support on a unified platform for a workflow across both services, with Synamedia’s compression technology that will allow broadcasters to repack existing ATSC 1.0 and free up the required bandwidth to launch new ATSC 3.0 services.
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“We were impressed with Synamedia’s track record of speed of deployment and uptime, both of which are key for ATSC 3.0 integration. These attributes, combined with their strong value proposition, made it an easy decision to work together on integrated comprehensive solutions” said Mark Simpson, president and CEO for Triveni Digital, in a statement. “Our collaboration to future-proof our networks and offer a smooth migration path to ATSC 3.0 ultimately best serves our joint customers including major U.S.- based content owners who now have a unified market-leading system for ATSC 3.0 transition needs.”
“As the industry gears up for this major shift to increased broadcast capabilities with ATSC 3.0, combining the breadth of our portfolio and scale with a leading specialized vendor like Triveni will bring the best-of-breed solution to market more quickly,” said Julien Signes, senior vice president and general manager of video network for Synamedia, in a statement. “Triveni Digital has led many early market trials for ATSC 3.0, so this partnership was a no-brainer. We are excited to be at the forefront of this transition and glad to see that our current collective customers are already seeing the benefits of this collaboration.”