TiVo on Tuesday announced the launch of CubiTV for Android TV, a modular, preintegrated solution for customers interested in the Android TV Operator Tier.
The Android TV version of CubiTV joins TiVo’s existing CubiTV products for Linux and mobile along with the CubiTV software development kit.
TiVo said that CubiTV for Android TV gives operators to an updated user experience with an operator-branded interface that uses Google Assistant search and browse functionality. Operators can offer OTT content, apps and games, and options like Google Assistant on TV and IoT integrations.
The company said that CubiTV for Android TV uses an STB-agnostic architecture to help control costs, while modular approach allows operators to add on features as they scale. Available features include TiVo’s Personalized Content Discovery Platform. The company is also promising quick deployments of CubiTV for Android TV thanks to the CubiTV DVB stack and pre-existing conditional access and STB integrations.
“TiVo’s CubiTV for Android TV represents the next step in the evolution of our CubiTV products which have been deployed to over 10 million devices worldwide,” said Jakub Gorski, vice president of Cubiware Product at TiVo Poland, in a statement. “It enables service providers in EMEA, LATAM and APAC to differentiate their service and achieve their goals for subscriber retention and satisfaction while building a strong foundation for future services in the Android TV ecosystem.”
With its new CubiTV launch, TiVo will be facing lots of competition from other vendors offering Android TV solutions to pay TV operators.
In September, Espial launched a fully managed TV-as-a-service solution for Android TV that includes support for Android TV Operator Tier set-top boxes and Android TV retail devices.
Before that, Vewd launched Vewd OS for Android TV, which the company said can help cut down on time-to-market and reduce capex by making an Android TV launch more of a turnkey experience and by offering product modules that adhere to core Android TV requirements.
Earlier in the same year, Evolution Digital launched the eStream 4K device to be individually branded by Evolution’s Tier 2 and 3 cable clients and certified with Android TV Oreo 8.0 software.