Verizon Digital Media Services is building Google-developed transport protocol Quick UDP Internet Connections (QUIC) across its entire content delivery network.
The company said customers can turn on QUIC through a rules engine change and it is hoping the switch will lead to improved webpage load and transaction speeds.
"We are always working to improve our network performance for our customers, who are in the business of providing digital media to their end users as quickly, securely and cost-efficiently as possible," said Frank Orozco, chief technology officer for Verizon Digital Media Services, in a statement. "Whether it's streaming a widely watched sports event or accelerating a shopping cart transaction, every millisecond counts."
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"We recently expanded our relationship with Verizon Digital Media Services to implement QUIC across many of our sites, including Logitravel, the leading pan-European online travel agency accessed by millions of travelers each year," said Iñaki Fuentes, CEO of Bluekiri, in a statement. "Since implementing QUIC, we have experienced a significant improvement in web performance, with visitors now able to access information faster than ever. We couldn't be happier to help our customers spend less time on planning and more time on actually enjoying the vacations they've worked so hard to make happen."
QUIC’s performance enhancements work on Chrome and Opera web browsers and some connected devices. It’s designed to deliver an active stream when users change IP addresses by continuing to use the old connection ID from the new IP address.