Verizon Digital Media Services (VDMS) is adding a new batch of platform capabilities including 4K encoding, multi-CDN and quality of service.
The company said it soon will announce partners that will receive tighter integration with the VDMS platform.
Multi-CDN functionality is now built directly into the VDMS platform and the company is using the same traffic shaping algorithms used by Verizon’s network teams to stream content globally.
4K content increases encoding complexity and processor utilization requirements. VDMS also said it will simplify the 4K encoding workflow by optimizing encoder settings for delivery to any device.
“VDMS has designed its platform with simplicity in mind, enabling content owners to more easily deliver the highest quality linear, live and on-demand video experiences to consumers,” said Ralf Jacob, president of VDMS, in a statement. “Traditional TV broadcasters have set the standard in high-quality video delivery but on the VDMS platform, uninterrupted streams with high-fidelity audio mean that any content owner or service provider can deliver the best big screen experience online, even in 4K.”
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“With significant increases in not only the volume, but resolution of global video consumption, relying on a single CDN to deliver content to a fragmented audience is no longer enough. We have invested in building a great network for the delivery of media experiences, and multi-CDN gives our customers assurances that viewing experience is protected against most eventualities.”
VDMS’ multi-CDN updates come along after last year the company said it was building in Google-developed transport protocol Quick UDP Internet Connections (QUIC) across its entire content delivery network.
"We are always working to improve our network performance for our customers, who are in the business of providing digital media to their end users as quickly, securely and cost-efficiently as possible," said Frank Orozco, chief technology officer for VDMS in a statement. "Whether it's streaming a widely watched sports event or accelerating a shopping cart transaction, every millisecond counts."