Topic: addressable advertising
LAS VEGAS—The annual NAB Show is winding down so it's time to reflect on what we saw at this year’s show while we try to rehydrate.
Spending on addressable television advertising is poised for massive growth and may total $3.3 billion by 2020, says the Video Advertising Bureau.
NBCUniversal and Sky announced AdSmart, a global advanced advertising platform that will combine solutions and tech from both companies.
TV maker Vizio has formed a new group dedicated to developing an open standard for addressable ads on smart TVs.
Nielsen is moving beyond TV ratings and acquiring Sorenson Media for $11.25 million to help it stake a claim in the addressable TV advertising market.