Topic: addressable advertising
Marketing agency Merkle is introducing Merkury, an identity resolution and data platform focused on secure interoperability for addressable marketing.
The CW, Tastemade, AccuWeather and Microsoft Advertising have joined Community, a video advertising marketplace launched by Xandr.
Here’s the second half of my report on CES 2020. Be sure to check out the first half, too.
NBCUniversal is building One Platform, a new converged technology and sales service that will provide unified access to both linear TV and digital.
Nielsen is beta testing its addressable TV advertising platform, and several major networks and programmers have signed on for the trial.
Project OAR, the consortium working toward standard protocols for linear and VOD advertising on smart TVs, has begun ad engine integrations.
Two adtech firms say they will unite to create "the world’s largest, independent sell-side advertising platform."
Dish Media is introducing a new advertising tech product called Reach Booster, which it says will help national TV ad campaigns.
Dish Media is partnering with Comcast’s FreeWheel to use a new ad technology covering traditional demo-based and addressable linear TV.
Comcast Spotlight, the advertising sales division of Comcast Cable, today changed its name to Effectv.