Topic: addressable advertising
AT&T’s advanced advertising and analytics business, Xandr, has chosen Comscore as the measurement and currency provider its addressable advertising offers across DirecTV, Altice USA and Frontier.
Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable addressable” advertising solution for television.
NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and addressable ad inventory.
SAN FRANCISCO – In the middle of an uncharacteristic early June heat wave in the Bay Area, several key figures from the television industry gathered in the Presidio for the TV of Tomorrow Show.
Addressable TV marketing has progressed a lot over the past few years, but the industry could still benefit from standards to help compete with digital.
LAS VEGAS—The annual NAB Show is winding down so it's time to reflect on what we saw at this year’s show while we try to rehydrate.
Spending on addressable television advertising is poised for massive growth and may total $3.3 billion by 2020, says the Video Advertising Bureau.
NBCUniversal and Sky announced AdSmart, a global advanced advertising platform that will combine solutions and tech from both companies.
TV maker Vizio has formed a new group dedicated to developing an open standard for addressable ads on smart TVs.
Nielsen is moving beyond TV ratings and acquiring Sorenson Media for $11.25 million to help it stake a claim in the addressable TV advertising market.