Topic: addressable advertising
Well-known industry analyst Alan Wolk is publishing his popular Week In Review columns first on FierceVideo every Friday.
E.W. Scripps and an expanded group from ViacomCBS have joined Project OAR, an addressable TV advertising standards group.
Alan Wolk, co-founder and lead analyst at TV[R]EV, explores the simultaneous rises in cord cutting and addressable advertising.
Ampersand – a TV advertising sales and technology company owned by Charter, Comcast and Cox – will now sell Verizon Fios’ addressable TV inventory.
Marketing agency Merkle is introducing Merkury, an identity resolution and data platform focused on secure interoperability for addressable marketing.
The CW, Tastemade, AccuWeather and Microsoft Advertising have joined Community, a video advertising marketplace launched by Xandr.
Here’s the second half of my report on CES 2020. Be sure to check out the first half, too.
NBCUniversal is building One Platform, a new converged technology and sales service that will provide unified access to both linear TV and digital.
Nielsen is beta testing its addressable TV advertising platform, and several major networks and programmers have signed on for the trial.
Project OAR, the consortium working toward standard protocols for linear and VOD advertising on smart TVs, has begun ad engine integrations.