Topic: advanced advertising
Effectv is launching Mnemonic, a full-service creative agency and a self-service creative portal through Effectv Ad Planner.
The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.
Wurl, a provider of streaming video distribution and advertising services for connected TV, is expanding in Europe through a new deal with Samsung.
Comcast Spotlight, the advertising sales division of Comcast Cable, today changed its name to Effectv.
NBCUniversal’s ShoppableTV ads are expanding across more of the media company’s channels.
Roku made a splashy announcement this week when it bought independent demand-side ad platform Dataxu for $150 million.
Roku is strengthening its OTT ad proposition to marketers by acquiring dataxu, a demand-side advertising platform, in a deal valued at $150 million.
Comscore also today announced that it will be the measurement provider for Tegna’s Premion local OTT ad service.
Xandr, AT&T’s advanced advertising and analytics business, has acquired clypd, a TV advertising data platform for broadcast and cable TV networks.
OpenAP, an advanced advertising joint venture run by Fox, Viacom and NBCUniversal, today officially launched the OpenAP Market.