Topic: advanced advertising
Comcast Spotlight, the advertising sales division of Comcast Cable, is launching a new attribution solution to help correlate advertising campaigns with web site traffic.
A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T’s advertising and analytics division.
Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.
CBS Interactive today announced a new partnership with Unity, the game engine behind Pokemon Go, to build augmented reality advertising campaigns.
SpotX and Mediaocean today announced a new agreement that will see SpotX’s ad inventory integrated into Mediaocean’s Connect Partner Platform through Spectra OX, Spectra DS local systems and Prisma.
NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and addressable ad inventory.
AT&T is filling in some details about the WarnerMedia Innovation Lab, which is opening in 2020, and that it announced earlier this year.
Verizon Media is adding new machine learning-enabled tools to its demand side platform (DSP) to give advertisers more clarity into ad performance across different channels and formats.
MadHive recently took a look at OTT advertising requests in the open marketplace and discovered that a large percentage of them were suspicious.
Comcast Technology Solutions has rolled out a new suite of automated ad services that will reach international markets through a collaboration with Peach.