Topic: advanced advertising
NBCUniversal is providing more details about the expanding technology suite and partnerships surrounding its One Platform.
Dailymotion said media buyers can now purchase premium connected television (CTV) inventory via the company’s proprietary ad platform.
605 is launching a new TV measurement and audience analytics platform for national television networks, advertisers and agencies.
TVSquared is launching a new always-on attribution platform.
The CW, Tastemade, AccuWeather and Microsoft Advertising have joined Community, a video advertising marketplace launched by Xandr.
Fiksu, a demand-side platform for digital advertising, has launched a self-serve DSP that will give marketers more control over their ad campaigns.
Comcast and NBCUniversal officially welcomed Peacock into the world this week.
Nexstar Digital, a wholly owned subsidiary of Nexstar Media, entered into a multiyear partnership with Mediaocean and its Connect Partner Program.
LG Electronics is partnering with TheTake, a video commerce technology company, to launch shoppable advertising on its webOS smart TVs.
NBCUniversal is building One Platform, a new converged technology and sales service that will provide unified access to both linear TV and digital.