Topic: advanced advertising
Comcast, Charter and ViacomCBS today announced that they will all take equal ownership of Blockgraph.
Roku is rolling out its new OneView Ad platform, a single platform that leverages the dataxu assets it acquired last year for $150 million.
Verizon Media is expanding its demand side platform (DSP) and bringing its programmatic, premium and full native marketplace inventory together.
AT&T said WarnerMedia and Xandr, its advanced advertising business, are combining.
NBCU is introducing a new feature called Checkout, which allows users to buy products directly from content across linear TV, digital and social.
Verizon Media has added some new advertising and livestreaming tools to its product lineup for broadcasters, content owners and service providers.
Comcast’s FreeWheel is launching a unified decisioning capability for buyers and sellers to transact across both direct sold and programmatic ads.
Telaria and Rubicon Project have finalized their merger, which they claim creates the world’s largest independent sell-side advertising platform.
VideoAmp is buying Conversion Logic and will be integrating assets from the cross-channel attribution solutions provider into its own solutions.
Xandr has signed on AMC Networks, Disney, and WarnerMedia for its new Xandr Invest audience-targeting TV ad sales platform.