Topic: advanced advertising
NBCUniversal and Sky announced AdSmart, a global advanced advertising platform that will combine solutions and tech from both companies.
Comcast Spotlight released a new study with suggestions for how advertisers can best optimize campaigns for a “New TV” landscape.
Recent deals for Data Plus Math signal a shift toward increasing use of attribution to measure TV advertising effectiveness.
Comcast-owned FreeWheel is combining its ad decisioning capabilities with NBCUniversal’s digital and traditional TV ad inventory.
AT&T’s ad business Xandr and Turner (part of AT&T’s WarnerMedia division) today are revealing some details on the types of advanced ad products they’ll be offering in 2019.
Comcast is working with NBCUniversal, Viacom and Charter's Spectrum Reach to roll out a blockchain-based ad platform this year.
Verizon is officially ditching the Oath name for its media and advertising business segment.
2019 will continue the trend toward more targeted, relevant ads being served across more screens.
Facebook, YouTube and other companies today are joining forces through Pixability’s new Partner Connect Program.
Verizon’s media business Oath—comprising the combined businesses of AOL and Yahoo—is bracing for some more bad news, this time in the form of a massive write-down.