Topic: advanced advertising
AT&T’s ad business Xandr and Turner (part of AT&T’s WarnerMedia division) today are revealing some details on the types of advanced ad products they’ll be offering in 2019.
Comcast is working with NBCUniversal, Viacom and Charter's Spectrum Reach to roll out a blockchain-based ad platform this year.
Verizon is officially ditching the Oath name for its media and advertising business segment.
2019 will continue the trend toward more targeted, relevant ads being served across more screens.
Facebook, YouTube and other companies today are joining forces through Pixability’s new Partner Connect Program.
Verizon’s media business Oath—comprising the combined businesses of AOL and Yahoo—is bracing for some more bad news, this time in the form of a massive write-down.
Comcast took a hit this week when Disney dumped Freewheel and aligned online ad efforts with Google. But for Comcast, other ad efforts are heating up.
New numbers from Nielsen indicate a good chunk of TV streaming is still happening in the living room.
Nielsen is growing the membership for its U.S. dynamic ad insertion pilot, adding MediaTek and national cable network group A+E Networks.
Disney is consolidating all of its online ad initiatives with Google’s Ad Manager and ending its agreement with Comcast’s Freewheel.