Topic: advanced advertising
Facebook, YouTube and other companies today are joining forces through Pixability’s new Partner Connect Program.
Verizon’s media business Oath—comprising the combined businesses of AOL and Yahoo—is bracing for some more bad news, this time in the form of a massive write-down.
Comcast took a hit this week when Disney dumped Freewheel and aligned online ad efforts with Google. But for Comcast, other ad efforts are heating up.
New numbers from Nielsen indicate a good chunk of TV streaming is still happening in the living room.
Nielsen is growing the membership for its U.S. dynamic ad insertion pilot, adding MediaTek and national cable network group A+E Networks.
Disney is consolidating all of its online ad initiatives with Google’s Ad Manager and ending its agreement with Comcast’s Freewheel.
Comscore Campaign Ratings, the company’s new cross-platform video advertising measurement product, welcomed three new companies to its beta this week.
Altice USA's cross-platform targeted ad firm a4 launched Athena, a platform for targeted advertising campaign planning and execution, on Tuesday.
A growing number of media startups and legacy conglomerates have been kicking the tires on blockchain technology.
Disney/ABC, Comcast/NBCUniversal, Fox and other companies have teamed up on a guide for marketers buying TV ads across multiple platforms.