Topic: advanced advertising
Over the next few years, AT&T's advertising business could grow into a beast tough enough to fight off the digital giants of the world.
Oath’s CEO is reportedly considering buying out of Verizon and spinning out Oath, the combined entity of AOL and Yahoo, as a standalone company.
Roku introduced Audience Marketplace, which will allow advertising buyers and sellers to target audiences on the Roku platform in the U.S.
AT&T officially confirmed plans to buy ad tech company AppNexus in a bid to strengthen AT&T’s advanced television advertising business.
As TV viewing moves toward digital platforms, interactive features are increasingly popping up. Time will tell if consumers will love it or leave it.
AT&T CEO Randall Stephenson said now that the Time Warner deal is done, AT&T is on track to launch a real-time ad exchange platform within 24 months.
BrightLine is adding voice activation to its OTT ad platform, InCast, in hopes of expanding opportunities around commerce, attribution and engagement.
Nielsen and Comcast video ad firm FreeWheel are teaming up to expand measurement to over-the-top and set-top box video-on-demand inventory.
Verizon subsidiary Oath is unveiling what it calls extended reality ad experiences, including new 3D ad formats and programmatic virtual reality ads.
A panel of leading industry experts at the TV of Tomorrow show concurred that the current addressable ad market is disappointingly small.