Topic: advanced advertising
Comcast Technology Solutions has rolled out a new suite of automated ad services that will reach international markets through a collaboration with Peach.
Roku on Wednesday introduced Activation Insights, a new tool designed to show advertisers who they’re missing on traditional linear TV, and who they can reach on OTT.
TiVo is beefing up its TV viewership data product by including Kantar ad occurrences, Drawbridge’s Identity Graph and more demographic attributes.
Sky today announced that it is adopting NBCUniversal’s CFlight cross-platform advertising metric, giving the product its first international launch.
Fox, NBCUniversal, and Viacom today unveiled OpenAP 2.0, which looks to turn its advanced audience platform into a centralized premium video marketplace.
WarnerMedia, a founding member of audience-based ad platform OpenAP, abruptly exited the venture on Friday, and its departure could spell trouble for the fledgling firm.
Comcast-owned FreeWheel and A+E Networks, home of channels including A&E and Lifetime, today announced plans to pilot a unified ad decisioning engine.
Philo has announced a host of advertising sales and technology partnerships to help solidify the service’s place in the virtual MVPD marketplace.
Hearst Television and Comcast-owned FreeWheel are combining Hearst Anyscreen with FreeWheel’s Monetization and Revenue Management platform.
NBCUniversal and Sky announced AdSmart, a global advanced advertising platform that will combine solutions and tech from both companies.