Topic: advanced advertising
Xandr, AT&T’s advanced advertising and analytics business, has acquired clypd, a TV advertising data platform for broadcast and cable TV networks.
OpenAP, an advanced advertising joint venture run by Fox, Viacom and NBCUniversal, today officially launched the OpenAP Market.
Wurl, a company that specializes in streaming video distribution and advertising services, is launching AdPool, a new advertising marketplace for connected TV inventory.
Discovery, Inc. and Comcast’s FreeWheel have a new multi-year agreement to use FreeWheel’s unified decisioning platform for Discovery’s full roster of cable networks.
Roku and Innovid are partnering on a new analytics solution to measure daily demographic reach and frequency on TV campaigns run across the Roku platform and linear TV.
NCC Media, an advanced advertising joint venture from Comcast, Charter and Cox, has changed its name to Ampersand.
Google, Adobe and Oracle have all joined on for Comscore’s new connected TV audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
Discovery Inc. and TV audience measurement firm 605 are partnering to expand attribution, which measures TV ad campaigns’ effectiveness in driving actual business results.
Comcast Spotlight, the advertising sales division of Comcast Cable, is launching a new attribution solution to help correlate advertising campaigns with web site traffic.
A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T’s advertising and analytics division.