Topic: advertising revenue
Hulu’s pricing changes took hold recently, and the shift should help the platform’s advertising revenues grow exponentially over the next few years.
Roku’s focus shift toward its platform business is continuing to pay off as its fourth-quarter results were marked by a 46% increase in revenue.
Altice USA on Friday reported fourth-quarter earnings marked by a loss of 15,000 video subscribers, an improvement over last year's Q4.
Ad spending has been shifting from traditional channels to digital for years, but eMarketer predicts 2019 will be the year digital takes the lead.
21st Century Fox saw second-quarter earnings marked by higher revenue as the company neared a $71.3 billion acquisition deal with Disney.
Disney today announced $15.3 billion in revenue in its fiscal first quarter, which stayed mostly flat year over year despite growth in media networks.
On a fiscal first-quarter earnings call, Viacom opened up about the revenue possibilities for Pluto TV, the OTT service it's buying for $340 million.
Consumers have gravitated toward the ad-free Netflix model for entertainment. But with major ad-supported streaming moves being made by Amazon, Comcast, Hulu, Viacom and WarnerMedia, TV advertising seems set for a big 2019.
Verizon Media Group is reportedly cutting 7% of its U.S. and international workforce, which works out to about 800 jobs eliminated.
The national television advertising market stayed flat in October as declines in broadcast revenue offset increases in cable.