Topic: advertising revenue
Amazon and Disney reportedly are locked in a standoff over the advertising inventory within Disney apps on Amazon’s Fire TV platform.
Media analysis firm BIA Advisory Services is expanding its forecast reach to include local over-the-top (OTT) advertising, which the company predicts will grow rapidly over the coming years.
Roku’s stock keeps rising, and one analyst said that the company’s recent growth is outpacing the rate at which Netflix was growing earlier in its history.
Hulu said that more than half of its viewers are either light- or non-viewers of linear TV, and that its cordless audience is growing, reaching 21 million cordless ad-supported viewers.
Comcast succumbed to secular cord cutting trends again during the second quarter but still managed to grow key financial metrics within its cable communications business.
The second-quarter earnings season is underway, and FierceVideo is tracking the results from streaming media companies, programmers, pay TV operators and broadcasters throughout the period. Check out our updates on companies in this segment.
The world is steadily embracing free, ad-supported video streaming, which will see massive growth in overall revenues during the next five years.
Netflix’s widespread appeal is due in part to the service not featuring the kind of advertising that’s so prevalent on broadcast, cable and ad-supported video services.
Hulu has broken out some new total audience figures and revealed just how many of those total viewers are watching the company’s ad-supported streaming service.
Disney’s direct-to-consumer and international business – which houses ESPN+, Hulu and the upcoming Disney+ – saw its losses soar to $393 million during the company’s fiscal second quarter.