Topic: audience measurement
Samba TV and Twitter are measuring Twitter’s effectiveness in driving tune-in across broadcast and cable, OTT streaming originals, and sports.
Independent data analytics firm 605 is adding Vizio-owned Inscape’s smart TV viewership data to its national data set.
According to new research from Parks Associates, 52% of U.S. broadband households surveyed now watch online video on a connected TV.
NBCUniversal-owned TV stations announced a multiyear partnership to use Comscore’s linear TV currency and its local mobile and desktop insights.
After a prolonged impasse, CBS and Nielsen have renewed their agreement covering national, digital and local audience measurement.
Nielsen is enhancing its cross-platform campaign measurement of advertising inventory through the inclusion of mobile and over-the-top audiences.
CBS and Nielsen have not reached an agreement for TV audience measurement in 2019, and now CBS is going public with criticism of the ratings company.
Hulu just dropped a bunch of data points about its service in 2018, and they show just how much time viewers are spending with content on the platform.
Dish Network and its vMVPD Sling TV are the latest to join up with Comscore’s ongoing beta trial for its new Campaign Ratings ad measurement platform.
U.S. adults spend more than 10 hours a day consuming media—about half of that watching TV and other video.