Topic: audience measurement
Hulu just dropped a bunch of data points about its service in 2018, and they show just how much time viewers are spending with content on the platform.
Dish Network and its vMVPD Sling TV are the latest to join up with Comscore’s ongoing beta trial for its new Campaign Ratings ad measurement platform.
U.S. adults spend more than 10 hours a day consuming media—about half of that watching TV and other video.
Conviva is acquiring Delmondo and using the company’s social audience analytics platform to launch its new Conviva Social Insights product.
Comscore Campaign Ratings, the company’s new cross-platform video advertising measurement product, welcomed three new companies to its beta this week.
Comcast Xfinity TV audiences watching on computers and mobile devices will now be included in Nielsen Digital in TV Ratings and Digital Content Ratings.
After initially announcing a pilot program for its new cross-platform video advertising measurement platform, Comscore is seeing an influx of new media partners.
Comscore is partnering with Snap to integrate Snapchat Discover traffic into its digital audience measurement products.
Roku is teaming up with 11 partners including Nielsen and comScore to establish a Measurement Partner Program and give marketers more insights on OTT ad campaigns.
A day after Nielsen expanded its cross-platform measurement product, comScore announced the beta release of its own solution.