Topic: audience measurement
iSpot.tv, a TV ad measurement company, will begin integrating TiVo set-top box data into its always-on measurement and attribution platform.
Comscore just notched a key agreement with Comcast to include the cable provider’s TV viewership data in its audience measurement product.
Alan Wolk, lead analyst and co-founder at TV[R]EV, takes on ViacomCBS's streaming plans and 605's new measurement platform.
TVSquared is launching a new always-on attribution platform.
Consumers spent more time watching video in 2019 than in 2018, according to Parks Associates.
TV[R]EV's Alan Wolk covers Netflix's new measurement standard and Comcast's broadband subscriber growth for Week In Review.
Ampersand today launched a new audience-based ad planning, buying and measurement platform.
VideoAmp signed a new partnership to include TiVo’s set-top boxes and DVRs in its TV viewership data pool.
Discovery, Inc. is forming a strategic partnership with Inscape.
Comscore also today announced that it will be the measurement provider for Tegna’s Premion local OTT ad service.