Topic: audience measurement
Comcast Spotlight, the advertising sales division of Comcast Cable, released its first TV Viewership Report and some data about viewership time across Comcast’s TV footprint.
Nielsen is moving its core National Television Audience Measurement processing from traditional on-premise servers to Amazon Web Service’s cloud-based infrastructure.
Sinclair’s CompulseOTT is releasing a new daily over-the-top (OTT) reporting platform for called Compulse360, which will offer campaign measurement of audiences and impression metrics in a local market.
Gracenote, which is owned by Nielsen, today launched Gracenote Video Popularity Score, a new product that compiles data to determine the most relevant programming.
Video distribution company BroadbandTV has been racking up online views for years, and the company said it’s now attracting more than 575 million unique viewers per month.
Google is expanding its deal with Nielsen Digital Ad Ratings on YouTube’s mobile app beyond the U.S. and into 26 additional international markets.
TiVo is beefing up its TV viewership data product by including Kantar ad occurrences, Drawbridge’s Identity Graph and more demographic attributes.
Sky today announced that it is adopting NBCUniversal’s CFlight cross-platform advertising metric, giving the product its first international launch.
Samba TV and Twitter are measuring Twitter’s effectiveness in driving tune-in across broadcast and cable, OTT streaming originals, and sports.
Independent data analytics firm 605 is adding Vizio-owned Inscape’s smart TV viewership data to its national data set.