Topic: audience measurement
Nielsen today said that it has completed a multiyear overhaul of its local television measurement service across 208 local markets in the U.S.
Roku and Innovid are partnering on a new analytics solution to measure daily demographic reach and frequency on TV campaigns run across the Roku platform and linear TV.
Discovery Inc. and TV audience measurement firm 605 are partnering to expand attribution, which measures TV ad campaigns’ effectiveness in driving actual business results.
Comcast Spotlight, the advertising sales division of Comcast Cable, released its first TV Viewership Report and some data about viewership time across Comcast’s TV footprint.
Nielsen is moving its core National Television Audience Measurement processing from traditional on-premise servers to Amazon Web Service’s cloud-based infrastructure.
Sinclair’s CompulseOTT is releasing a new daily over-the-top (OTT) reporting platform for called Compulse360, which will offer campaign measurement of audiences and impression metrics in a local market.
Gracenote, which is owned by Nielsen, today launched Gracenote Video Popularity Score, a new product that compiles data to determine the most relevant programming.
Video distribution company BroadbandTV has been racking up online views for years, and the company said it’s now attracting more than 575 million unique viewers per month.
Google is expanding its deal with Nielsen Digital Ad Ratings on YouTube’s mobile app beyond the U.S. and into 26 additional international markets.
TiVo is beefing up its TV viewership data product by including Kantar ad occurrences, Drawbridge’s Identity Graph and more demographic attributes.