Topic: audience measurement
Roku is teaming up with 11 partners including Nielsen and comScore to establish a Measurement Partner Program and give marketers more insights on OTT ad campaigns.
A day after Nielsen expanded its cross-platform measurement product, comScore announced the beta release of its own solution.
Nielsen is expanding its Total Audience capability for local measurement of ads and content to all 210 local designated market areas in the U.S.
Nielsen-owned Gracenote launched a Mobile Video Analytics solution to dig deeper into viewership and performance on mobile streaming applications.
ComScore is partnering with Vizio subsidiary Inscape to add smart TV viewership data to its TV measurement platform.
Esports is a live programming category that’s gaining momentum, but new figures suggest that it has already found a sizable audience.
In the wake of this year’s Facebook user data scandal, protecting consumers from undue data collection is a hot topic.
Nielsen and Comcast video ad firm FreeWheel are teaming up to expand measurement to over-the-top and set-top box video-on-demand inventory.
Audience measurement and analytics firm 605 is introducing Impact Index, a television ad measurement product.
Nielsen today announced that virtual MVPD YouTube TV has been added to the company’s local audience ratings.