Topic: audience measurement
ComScore is partnering with Vizio subsidiary Inscape to add smart TV viewership data to its TV measurement platform.
Esports is a live programming category that’s gaining momentum, but new figures suggest that it has already found a sizable audience.
In the wake of this year’s Facebook user data scandal, protecting consumers from undue data collection is a hot topic.
Nielsen and Comcast video ad firm FreeWheel are teaming up to expand measurement to over-the-top and set-top box video-on-demand inventory.
Audience measurement and analytics firm 605 is introducing Impact Index, a television ad measurement product.
Nielsen today announced that virtual MVPD YouTube TV has been added to the company’s local audience ratings.
Cross-platform measurement company comScore has named board member and Bryan Wiener as chief executive officer, effective May 30.
ComScore is partnering with Transform to launch Local News Intelligence, a local news audience data analysis platform.
NBCUniversal is taking the wraps off its new viewing metric dubbed CFlight, which is built to measure live, on-demand and time-shifted viewing across multiple platforms.
Major League Baseball ratings don’t tend to stack up with those of sports, but Fox Sports suggests the television industry look at it differently.