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audience segments
Advertising
Cadent to acquire AdTheorent for $324M
With the AdTheorent acquisition, Novacap-backed Cadent says it creates one of the largest independent omnichannel audience activation platforms.
Bevin Fletcher
Apr 1, 2024 11:00am
CTV ad targeting gets contextual boost
Mar 26, 2024 10:55am
Wolk: NBCU teaching TV new tricks
Mar 22, 2024 12:03am
NBCU launches ad platform bridging linear, streaming audiences
Jan 8, 2024 12:15pm
Samsung Ads integrates Experian to power up CTV identity boosts
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FreeWheel, OrkaTV form pact to enhance FAST channel ad buying
Dec 1, 2023 10:35am