Topic: Augmented reality (AR)
Apple has reportedly broken up the team it assembled to develop its augmented reality headset and squashed the project entirely.
CBS Interactive today announced a new partnership with Unity, the game engine behind Pokemon Go, to build augmented reality advertising campaigns.
AT&T is rolling out a beta launch for its DirecTV Now streaming TV app on the Magic Leap augmented reality headset.
Verizon Media is opening a 5G production studio in Los Angeles in cooperation with the company’s immersive media firm, RYOT.
CNN is launching an app for the Magic Leap AR goggles that will offer live access to CNN, CNNi and HLN along with on-demand shows and exclusives.
Batman vs. The Scarecrow will be the main event at Mobile World Congress. The companies behind it see a new future for immersive entertainment.
Within the next three years, video consumption will account for nearly four-fifths of all mobile traffic, according to Cisco’s Visual Networking Index.
When word dropped that Warner Bros. and Intel were working on immersive entertainment for self-driving cars, the idea seemed out there.
5G networks will offer up about $1.3 trillion in revenue opportunities for media and entertainment companies over the next decade.
AT&T and augmented reality startup Magic Leap are teaming up for a new version of DirecTV Now that will allow users to watch four shows at a time.