Topic: advertising-based video on demand (AVOD)
The finally completed CBS-Viacom remerger, creating ViacomCBS, listed direct-to-consumer streaming video as a top priority for future growth. This means CBS All Access, Showtime OTT and Pluto TV will have to step up.
Stadium, a free streaming and broadcast sports network, will stream 31 NCAA college football games during the upcoming season.
FuboTV’s free ad-supported streaming channel, fubo Sports Network, is expanding its distribution by jumping aboard the Roku Channel.
Pluto TV, a Viacom-owned, ad-supported streaming video service, reported 18 million monthly active users at the end of July, up from 12 million at the start of the year.
Roku is highlighting its second-quarter earnings with two “significant milestones,” including passing up 30 million active accounts.
Pluto TV is getting another boost from its owner Viacom’s IP library as a new slate of pop-up channels from brands including Comedy Central and MTV head to the AVOD throughout August.
Discovery Inc.’s direct-to-consumer streaming video strategy is expanding, and CEO David Zaslav today provided an overview of where his company is and where it’s going.
Hulu said that more than half of its viewers are either light- or non-viewers of linear TV, and that its cordless audience is growing, reaching 21 million cordless ad-supported viewers.
Free ad-supported streaming service Tubi is going after the heavy hitters of subscription streaming in its first out-of-home marketing campaign.
Comcast/NBCUniversal is still holding back many important details about its upcoming streaming service, but the company did reveal that it will launch in April 2020.