Topic: advertising-based video on demand (AVOD)
Hulu announced its intention to offer downloads last year, too, but it has yet to launch on the service.
On a fiscal first-quarter earnings call, Viacom opened up about the revenue possibilities for Pluto TV, the OTT service it's buying for $340 million.
Watching video on demand gives viewers the option of pausing when they need a break, and Hulu will soon begin filling that space with advertising.
Tubi is telling advertisers looking for more engaged audiences than they’re finding right now on broadcasting and cable it’s “open for business.”
AT&T CEO Randall Stephenson has placed high expectations on WarnerMedia’s upcoming subscription streaming video service and its ability to compete.
Consumers have gravitated toward the ad-free Netflix model for entertainment. But with major ad-supported streaming moves being made by Amazon, Comcast, Hulu, Viacom and WarnerMedia, TV advertising seems set for a big 2019.
T-Mobile could be launching a free, ad-supported streaming video service within the next few weeks.
Viacom is advancing its direct-to-consumer strategy by buying free, ad-supported streaming service Pluto TV for $340 million in cash.
Walmart had aspirations to take on Amazon, Apple and others with a streaming video service but reportedly has now bailed on those plans to focus on its current VOD service Vudu.
Sinclair has launched STIRR, its free, ad-supported streaming service that includes local programming, news, entertainment and an on-demand library.