Cord cutters who opt for streaming video services instead of traditional pay TV will inevitably increase their broadband consumption. But some new research says increases can be tracked up to the point of cord cutting.
A cord-cutting catastrophe struck the U.S. pay TV industry in the second quarter and took a collective 1.53 million subscribers with it. Or maybe not, but it’s hard to know for sure without data from two of the biggest streaming TV services.
AT&T, Charter and Comcast all reported second-quarter results last week and analyst firm MoffettNathanson said the early figures add up to a truly bad quarter for traditional video service cord cutting.
Cord-cutting trends suggest that more consumers are ditching traditional pay TV, and opting for one or more streaming video services instead. But, some new data shows that lots of people are having it both ways.