Topic: dynamic ad insertion
NCTC and Imagine Communications are working together on ad tech for broadcasters, content owners, MVPDs and virtual MVPDs.
Canoe recorded 27.3 billion video-on-demand ad impressions in 2019.
Project OAR, the consortium working toward standard protocols for linear and VOD advertising on smart TVs, has begun ad engine integrations.
Dish Media is partnering with Comcast’s FreeWheel to use a new ad technology covering traditional demo-based and addressable linear TV.
Canoe has added Frontier Communications to its footprint of VOD-DAI television distributors.
Nielsen is growing the membership for its U.S. dynamic ad insertion pilot, adding MediaTek and national cable network group A+E Networks.
A panel of leading industry experts at the TV of Tomorrow show concurred that the current addressable ad market is disappointingly small.
Advanced advertising consortium Canoe said it delivered 6 billion cable VOD dynamic ad insertion (DAI) impressions in the first quarter.
CBS and Nielsen are partnering to figure out how to do dynamic advertising insertion for live, linear broadcast television.
Canoe has released corrected fourth quarter metrics for VOD dynamic ad insertions, showing impressions actually spiked 37% to 6.99 billion in Q4 2017.