Topic: dynamic ad insertion
Nielsen is growing the membership for its U.S. dynamic ad insertion pilot, adding MediaTek and national cable network group A+E Networks.
A panel of leading industry experts at the TV of Tomorrow show concurred that the current addressable ad market is disappointingly small.
Advanced advertising consortium Canoe said it delivered 6 billion cable VOD dynamic ad insertion (DAI) impressions in the first quarter.
CBS and Nielsen are partnering to figure out how to do dynamic advertising insertion for live, linear broadcast television.
Canoe has released corrected fourth quarter metrics for VOD dynamic ad insertions, showing impressions actually spiked 37% to 6.99 billion in Q4 2017.
Canoe said Comcast, Charter and Cox combined to deliver over 5.668 billion dynamic ad insertions into VOD programming in the third quarter.
Akamai is building new efficiencies into its Media Acceleration technology to help maintain quality of experience.
Adobe is rolling out linear ad replacement to allow broadcasters to insert more targeted ads into live content streamed over IP networks on multiple screens.
AMSTERDAM -- Imagine Communications is tackling the ad regionalization issue for broadcasters delivering their signal over the top.