Topic: online video advertising
Sinclair’s CompulseOTT is releasing a new daily over-the-top (OTT) reporting platform for called Compulse360, which will offer campaign measurement of audiences and impression metrics in a local market.
AT&T and Hulu made news with plans to play advertisements when viewers pause the video they’re streaming. At least one analyst is skeptical.
Facebook, YouTube and other companies today are joining forces through Pixability’s new Partner Connect Program.
Reddit doesn’t typically get lumped in with massive internet video platforms, but that will change if the website continues growing its video traffic.
YouTube CEO Susan Wojcicki said Thursday that 1.8 billion registered YouTube users watch content on the platform each month.
Premion has launched a new data management platform called Premion Audience Selects which it says includes 2,000 first-party OTT audience segments.
LinkedIn this week announced that it’s adding video for sponsored content and company pages to its B2B social media network platform.
Facebook wants its new video platform hub, Watch, to be an opportunity for publishers and broadcasters to expand audiences.
Nielsen will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings.
Google’s YouTube remains the market’s leading provider of online video, according to a new report from MoffettNathanson.