Topic: targeted advertising
Discovery Inc. will offer targeted local market streaming video media campaigns by partnering with Gamut for local market OTT inventory ad sales efforts in the U.S.
OpenAP, the advanced advertising company backed by Viacom, Fox and NBCUniversal, picked dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
Data services company LiveRamp is acquiring neutral third-party ad measurement firm Data Plus Math in a deal reportedly valued at $150 million to $120 million in cash and $30 million in stock.
Sky today announced that it is adopting NBCUniversal’s CFlight cross-platform advertising metric, giving the product its first international launch.
Adobe will give its Advertising Cloud, Audience Manager and Analytics customers the option to target audience segments with first-party data on Roku’s platform.
NCC Media, the national TV advertising sales, marketing and technology company, today announced it’s adding digital advertising to the mix.
NBCUniversal and Sky announced AdSmart, a global advanced advertising platform that will combine solutions and tech from both companies.
Comcast/NBCU will soon distribute content directly to consumers through streaming services. But the move isn’t really about subscription revenues.
AT&T’s ad business Xandr and Turner (part of AT&T’s WarnerMedia division) today are revealing some details on the types of advanced ad products they’ll be offering in 2019.
NBCUniversal plans to use machine learning to drill down further into data about its programming so it can serve more-relevant television ads.