Topic: targeted advertising
Sky today announced that it is adopting NBCUniversal’s CFlight cross-platform advertising metric, giving the product its first international launch.
Adobe will give its Advertising Cloud, Audience Manager and Analytics customers the option to target audience segments with first-party data on Roku’s platform.
NCC Media, the national TV advertising sales, marketing and technology company, today announced it’s adding digital advertising to the mix.
NBCUniversal and Sky announced AdSmart, a global advanced advertising platform that will combine solutions and tech from both companies.
Comcast/NBCU will soon distribute content directly to consumers through streaming services. But the move isn’t really about subscription revenues.
AT&T’s ad business Xandr and Turner (part of AT&T’s WarnerMedia division) today are revealing some details on the types of advanced ad products they’ll be offering in 2019.
NBCUniversal plans to use machine learning to drill down further into data about its programming so it can serve more-relevant television ads.
Altice USA's cross-platform targeted ad firm a4 launched Athena, a platform for targeted advertising campaign planning and execution, on Tuesday.
Amazon’s free ad-supported streaming channel could be launching as soon as this week.
AT&T and its newly named advertising and analytics business Xandr have been touting the potential for combining customer data and targeted TV ads.