Topic: targeted advertising
AT&T’s ad business Xandr and Turner (part of AT&T’s WarnerMedia division) today are revealing some details on the types of advanced ad products they’ll be offering in 2019.
NBCUniversal plans to use machine learning to drill down further into data about its programming so it can serve more-relevant television ads.
Altice USA's cross-platform targeted ad firm a4 launched Athena, a platform for targeted advertising campaign planning and execution, on Tuesday.
Amazon’s free ad-supported streaming channel could be launching as soon as this week.
AT&T and its newly named advertising and analytics business Xandr have been touting the potential for combining customer data and targeted TV ads.
Sinclair rolled out an addressable OTT advertising platform that will sell 15- and 30-second ads on platforms including Roku and Apple TV.
Roku introduced Audience Marketplace, which will allow advertising buyers and sellers to target audiences on the Roku platform in the U.S.