Topic: targeted advertising
Wurl said it’s expanded its network to reach 100 million connected TVs in nine countries.
605 is launching a new TV measurement and audience analytics platform for national television networks, advertisers and agencies.
JW Player, an independent video platform provider, is integrating with Oracle Data Cloud to improve its video ad targeting solution.
Fiksu, a demand-side platform for digital advertising, has launched a self-serve DSP that will give marketers more control over their ad campaigns.
Ampersand today launched a new audience-based ad planning, buying and measurement platform.
DoubleVerify released a new connected TV targeting certification to help prevent fraud.
Here’s the second half of my report on CES 2020. Be sure to check out the first half, too.
Amazon reportedly wants to begin selling streaming video advertising outside of its Fire TV ecosystem on other manufacturers’ devices.
Discovery Inc. will offer targeted local market streaming video media campaigns by partnering with Gamut for local market OTT inventory ad sales efforts in the U.S.
OpenAP, the advanced advertising company backed by Viacom, Fox and NBCUniversal, picked dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.