The Fierce Video editorial team is proud to present its third annual Emerging Leaders Awards, recognizing the brightest young professionals rising up the ranks of the streaming TV industry. Throughout the month of May we’ll be featuring these profiles with each of our finalists. We will announce the winners during our StreamTV Show with a live awards ceremony in Denver on June 6 at 7:30 p.m. MT. Not yet registered for the StreamTV Show, running June 6-8? Be sure to register now!
John-Marcus Phillips/Effectv:
John-Marcus (JM) Phillips is vice president of product management at Effectv, the advertising sales division of Comcast Cable, which helps local, regional and national advertisers use the best of digital with the power of television to grow their business. In this role, he leads the development of cross-screen, data-driven advertising products to create efficient and effective advertising campaigns that deliver audiences and outcomes for Effectv's clients.
Before joining Effectv, JM was vice president of product management at Nielsen, focusing on digital measurement architecture. He was also an early employee at Beeswax (which was acquired by Comcast in 2020), where he built and scaled the company's Professional Services business. Prior to that, JM was a strategy manager at Accenture Strategy, where he advised executives on transforming their operating models to align with their overall corporate strategy. JM graduated from Morehouse College with a Bachelor of Science in computer science and mathematics. He also completed a Master of Engineering in industrial engineering and operations research at California Berkeley, where he was named a Fellow of the Fung Institute of Engineering Leadership. JM resides in New York with his family.
What his colleagues are saying:
"In the relatively short-period of time John-Marcus has been in his role, he has had an over-sized impact in driving the transformation of our business into a next generation audience delivery company. As we transition to an audience-first, multi-screen, impression-transacted value proposition for advertisers, John-Marcus' strategic leadership, product management excellence and technical acumen have enabled us to accelerate even more confidently against our strategic imperatives." - James Rooke, general manager at Effectv
"John-Marcus is a thoughtful and insightful leader with a keen ability to connect vision and strategy to tactics that can make real and lasting progress in transforming Effectv's platform. He has a deep understanding of the pressures and opportunities for advertising technology and uses that understanding to create empathy and inspiration for his team and colleagues." - Kelly Perone, SVP of product management at Effectv
Streaming Industry Q&A:
What streaming services do you subscribe to?
I have a handful of favorites but also enjoy trying new ones out to see what they are all about.
Describe your biggest career highlight so far.
Aside from my current role at Effectv, by far it was being an early employee (#13) at Beeswax helping to scale the company from a small closet-sized office, to working on the onboarding of Comcast as a Beeswax customer, to now being a global technology company owned by Comcast. Seeing this come full circle was a very rewarding experience.
What has been your biggest career learning experience?
Two books have revolutionized my approach and mentality to my professional career: Caroline Webb's "How to Have a Good Day" and Cal Newport's "So Good They Can't Ignore You." Through these I discovered that the powerful results of deliberate practice and intrinsic motivation are not limited to athletes, musicians, and chess players.
What's next for you in terms of new challenges in streaming TV?
I'm deeply fascinated by Effectv's mission to become the world's smartest audience delivery company. As a mission-driven person, it's something I do not take lightly. My goal is to thoroughly understand and deliver on the needs of modern marketers in a way that respects and values Comcast's relationship with our end consumers. If I can have a meaningfully positive impact in this evolution, then I need look no further than that.