4C Insights integrates Vizio's Inscape smart TV data into marketing platform

Vizio
(Vizio)

4C Insights has completed integration with Vizio’s data business, Inscape, allowing marketers to access Inscape’s smart TV viewership data within the 4C software platform.

4C’s platform is built for audience targeting and analytics for channels including linear television, over-the-top (OTT) television, social and digital media. With the addition of Inscape data, 4C says marketers will be able to target ads on TV or social media to people who have or haven’t watched particular programs, have or haven’t been exposed to particular TV spots, or those who don’t watch linear television at all.

RELATED: NBCU lands Target as first self-serve ad partner

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

“Marketers want to deliver personalized experiences to audiences that matter, something that can only be done with the right data to inform planning, activation, analysis and optimization,” said Anupam Gupta, chief product officer at 4C, in a statement. “4C’s partnership with Inscape fuels an unparalleled and frictionless audience-based approach through the combination of Inscape’s second-by-second TV viewing data from millions of Smart TVs and 4C’s industry-leading TV, social and premium video tools together in an integrated platform.”

Inscape, a wholly owned subsidiary of VIZIO, says its footprint is currently at 7.7 million active and opted-in TV devices.

Read more on