A+E Networks taps Blackbird for cloud video services

illustrate videos
The company said the A+E deal is valued at six figures. (iStock)

A+E Networks has signed a multiyear deal with Blackbird to incorporate the company’s cloud video technologies into its workflows.

Blackbird said the deal will allow A+E Networks’ video library to be ingested and accessed in the cloud, giving executives, producers, editors, marketers and others within A+E Networks the ability to view, edit and enrich content from anywhere, on any device.

Blackbird will also enable live clipping workflows so A+E Networks can deliver content highlights to social media channels. The Blackbird Review app will allow A+E Networks to review, comment and approve video content on handheld devices.

A+E Networks, which is a joint venture between Disney and Hearst, has a portfolio of channels that includes A+E, History, Lifetime, Lifetime Movies, fyi and Viceland.

RELATED: A+E, FreeWheel launch pilot for unified ad decisioning engine

The deal with A+E Networks comes after Blackbird’s recent agreements with Peloton, MSG Networks, Deltatre, IMG, NRL and TownNews. The company said the A+E deal is valued at six figures.

A+E Networks earlier this year announced plans to pilot a unified ad decisioning engine with Comcast-owned FreeWheel.

The trials are looking to alleviate the need for separate tech platforms for managing a publisher’s direct sold inventory and for a supply-side platform to handle programmatic demand from open exchanges and demand-side platforms. The companies said that having two sales channels can result in pricing conflicts, TV-compliance issues and negative user experience impacts.

Suggested Articles

Alan Wolk, lead analyst and co-founder at TV[R]EV, takes on YouTube's reported service bundling plans and Roku's strong fourth quarter.

Netflix quietly revealed last week that it has begun streaming AV1 encoded content through its app for Android mobile devices. It’s a big deal.

Roku rounded out 2019 nearly 10 million active accounts ahead of where it ended 2018 as the company continues its momentum in the streaming space.