Amazon is launching a dedicated #AtHome section that curates a selection of free content on Fire TV devices and Fire tablets for families stuck inside during the COVID-19 crisis.
The company said the section pulls together content from more than 100 partners including ad-supported video services, subscription video services, news channels, kids programming, educational tools and health and wellness apps.
Fire TV and Fire Tablet owners in the U.S. will see the #AtHome experience on their devices and Amazon said it will be updating the page on a regular basis. Amazon said the section will soon launch in the U.K., Germany, France, Italy, Spain, Japan, Canada and India.
The section highlights subscription services like Showtime and CBS All Access which are offering extended 30-day free trials as well as services like HBO and Sling TV which have made certain content and channels available free to stream.
#AtHome also features a news section with content from CBS News, Fox News ABC News, NBC News and more; a Kids and Family section with Amazon Prime originals and content from Boomerang, IMDb TV, The CW, Tubi and Cartoon Network; an educational section with content from ABCMouse, Amazon FreeTime, Kidoodle TV, PBS Kids, Endless Alphabet and Endless Numbers and GoNoodle; a Health and Wellness section with access to Peloton, Beachbody On Demand, Gaia, Yoga International and Joyn; a Community and Giving section that lets people use Alexa to donate to organizations including Feeding America, Save the Children, United Nations Foundation and American Red Cross; and a Connectivity section with features like Alexa calls and videoconferencing apps like Zoom and Skype.
“We will be updating the content in the #AtHome experience regularly as more free content, live events, apps, and content are added. We hope this makes your time at home a little more enjoyable,” wrote Sandeep Gupta, vice president of Fire TV, in a blog post.