Amazon Fire TV has streamlined its user interface via a software update to make it easier to navigate, and search and discover content.
To start, Fire TV has combined its "Search" and "Find" capabilities for a single location to discover content in the library. A magnifying glass in the navigation panel takes users to a page to search for shows and movies, while also browsing popular and recommended categories.
The second update is to the user library, now called “My Stuff,” where watch lists and video libraries now live, with rented and purchased content all in the same place. Recently launched apps will appear on the home screen as a carousel, separate from "My Stuff." Navigation has been changed to an icon-based design for faster access to pages including Home, Find, Live, and My Stuff, where users can also get to apps and profiles.
“Last year, we completed a major overhaul of the Fire TV experience and since then we have continued to make refinements to make Fire TV the most engaging and personalized streaming experience,” said Joshua Danovitz, director of Fire TV Experience, in a statement. “The recent updates bring Search and My Stuff to the top of our Home page so customers can quickly find content and access their watchlists, rentals, and purchases.”
In March 2021 Amazon rolled out a redesigned Fire TV interface that added features including user profiles, a simplified main menu bar and capabilities to pin apps for quicker access, among other updates.
In addition to UI updates to make search and navigation easier, Amazon earlier this year introduced a new IMDb app game to help people find and choose what to watch as content discovery continues to be a focus for better user experiences. The trio of quick interactive mini-games launched exclusively on Fire TV in May, with the aim of surfacing customized recommendations for movies and TV series across multiple streaming services.
As of January, Amazon had sold more than 150 million Fire TV devices worldwide.