Amazon is ramping up content and distribution plans for its free ad-supported streaming video service, IMDb TV, formerly known as Freedive.
The company said that IMDb TV will launch in Europe later this year. The spokesperson declined to elaborate on which countries in Europe will get IMDb TV, but said more details will be revealed later this year.
IMDb TV is also planning to triple its content selection, and add thousands of new titles in the coming months. The service new deals with studios including Warner Bros., Sony Pictures Entertainment and MGM Studios, and will be adding titles including “La La Land.”
“With IMDb TV, viewers have discovered TV the way it ought to be – a free collection of premium TV shows and movies available anytime,” said Mark Eamer, vice president of IMDb TV, in a statement. “We deliver a top quality discovery experience that makes it easy to be entertained. With more titles than ever before coming to IMDb TV and our upcoming European expansion later this year, we’re excited for customers to tune in and enjoy all that IMDb TV has to offer, all at no cost.”
IMDb TV, which launched in January 2019, said it has half the ads of network TV. The service is currently available on the IMDb website, as a free channel within the Prime Video app and on Fire TV, which now has more than 34 million active users.
IMDb TV may slot in with Amazon’s reported plans for more ad-supported streaming services. According to Cheddar, Amazon is planning ad-supported news programming (previously reported by The Information) and other entertainment programming, tentatively launching on Fire TV devices in the fall. But, the company will keep its Prime original series and films as exclusives for Prime members.