Amazon and Samsung’s partnership on the HDR10+ standard has now officially resulted in the entire Amazon Prime Video HDR catalog being updated to HDR10+.
The open HDR10+ standard uses dynamic metadata and individualized tone mapping to allow HDR TVs to adjust brightness levels for better details, shadows and color rendering on a scene-by-scene or frame-by-frame basis.
That technology is being applied to Amazon Prime originals including “The Grand Tour,” “The Marvelous Mrs. Maisel,” “Jean-Claude Van Johnson,” “The Tick” and “The Man in the High Castle,” as well as hundreds of Amazon’s other licensed titles.
“We are thrilled to announce HDR10+ content for consumers,” said Sang Yoon Kim, vice president of Smart TV Business Development at Samsung Electronics America, in a statement. “The launch marks the first opportunity for consumers and the industry to experience HDR10+ technology through a streaming service.”
“We’re dedicated to offering Prime Video members the best possible viewing experience, and we are very excited for our members around the world to experience our content in HDR10+,” said Greg Hart, vice president of Prime Video, in a statement. “The viewing experience of HDR10+ combined with Prime Video’s award-winning content is ushering in a new era of entertainment for consumers on these devices.”
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The official rollout of the HDR10+ content on Amazon Prime comes after Amazon and Samsung announced a partnership earlier this year to work on the updated standard.
All of Samsung’s 2017 UHD TVs already support HDR10+ and Samsung’s 2016 UHD TVs gained HDR10+ support through a firmware update.
Samsung worked with other partners to get HDR10+ up and running, including Colorfront to improve HDR10+ workflows for creative post-production, and MulticoreWare to complete the integration of HDR10+ support in the x265 High Efficiency Video Coding (HEVC).