Amazon Prime will begin offering UFC pay-per-view events

No Prime membership is required to access the UFC pay-per-view events on Amazon. (Image: Amazon/UFC)

Amazon Prime Video is bringing UFC pay-per-view events to customers in the U.S. starting on March 3 with “UFC 222: Cyborg vs. Kunitskaya.”

The UFC pay-per-view events will be available from Prime Video on an event-by-event basis, with no Prime membership required. Amazon has set the price at $64.99.

The events will be available for pre-order and can be purchased up to four hours after the start of the live program. The service is giving customers rewind capability of up to an hour during the live event, and access to replay coverage after its conclusion for 24 hours.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

By opening up UFC pay-per-view access to Amazon Prime members and non-members, Amazon could make it easier for fans who already have payment information on file and Amazon apps to buy in for the events.

RELATED: CBS All Access launches on Amazon Channels

Amazon does something similar with its Amazon Channels video hub, which provides a unified platform where Prime subscribers can build on subscriptions for services including HBO Now and Showtime.

Earlier this year, Amazon Channels added CBS All Access to its lineup for $9.99 per month.

Although it’s called All Access commercial-free, live local CBS streams still include the same commercials as the over-the-air broadcast, and select on-demand shows will include promotional interruptions. CBS and Amazon said that the $5.99 limited commercial plan will be available in the future.

Suggested Articles

AT&T’s pay TV platforms including DirecTV, U-verse and AT&T TV Now will get to keep ABC, ESPN and other channels after reaching a new retrans consent…

Disney+ has opened up pre-orders for U.S. consumers and promised that those who sign up early will be among the first to get access to the streaming service.

Roku and Innovid are partnering on a new analytics solution to measure daily demographic reach and frequency on TV campaigns run across the Roku platform and…