Android TV simplifies video subscriptions, adds live TV to voice search

Android TV logo
Android TV is getting some updates. (Google)

During the annual Google I/O developer conference, Android TV got some love in the form of updates to its app store and Google Assistant voice search.

Google said that it will soon make it easier for Android TV users to sign up for subscription services. According to Variety, this means combining steps including signing up, downloading an app and logging in with credentials, and allowing users to make purchases by entering a four-digit pin.

The simplified subscription feature is coming as part of a refresh for the Google Play store on Android TV, which will also include an updated user interface.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Google Assistant voice search is also getting an update on Android TV. Google Assistant was added to Android TV years back, and it works with on-demand video surfaces, but according to Engadget, the voice search will soon be able to surface live TV as well. Virtual MVPD Philo is an early taker on the integration, and was demonstrating Google Assistant search for live TV during the event.

RELATED: TiVo unveils its modular CubiTV product for Android TV

Google also used the event to present some concrete numbers on Android TV adoption. The smart TV platform is now being used by more than 140 pay TV operators internationally and six of the top smart TV makers are working on Android TV devices. The platform now has more than 1,000 streaming content providers and more than 5,000 apps.

Android TV product lead Anwar Haneef told Variety that the volume of apps on Android TV is a reason the company is working to make discovery more effective on the platform.

The latest Android TV updates arrive as more pay TV operators and vendors are using the platform for product launches and services. AT&T is building a proprietary streaming box for DirecTV using Android TV. In the past year, suppliers including Espial, Evolution Digital, TiVo and Vewd have all launched Android TV operator services.

Suggested Articles

Contrary to what stark video subscriber losses suggest about the state of the U.S. pay TV industry, PwC said that pay TV subscribers increase in 2019.

AT&T-owned DirecTV is prepping another round of price increases that will kick in early next year for subscribers to its satellite television service.

After quietly bringing back 4K content earlier this summer, Hulu is expanding availability to other devices.