Apple launches TV+ streaming service, TV app integrations with Roku and Amazon Fire TV

Steven Spielberg announces his upcoming series "Amazing Stories" for the TV+ service at an Apple event March 25. (Apple)

Apple on Tuesday officially launched its new streaming video service, dubbed Apple TV+, and updated its TV app, which will be available on Roku and Amazon Fire TV devices.

TV+ is launching in the fall in more than 100 countries. New Apple originals will launch each month and will be available ad-free. The company didn’t mention pricing for the service.

Apple brought out Oprah Winfrey, Steven Spielberg, Big Bird, Jennifer Aniston and others to hype up its upcoming slate of original programming – but the company didn’t show any individual trailers for any of the series, only a sizzle reel with short clips from each.


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In addition to TV+, Apple unveiled Apple Channels, its new subscription video aggregation service within its TV app. Spectrum, DirecTV and Optimum, along with Hulu with Live, PlayStation Vue and fuboTV subscribers can all now access their live TV services through the TV app.

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Apple Channels will also sell subscription services from partners including CBS All Access, Starz, Showtime, HBO, CuriosityStream, Britbox, Epix, Comedy Central Now, Shudder, Eros Now, PBS Living and Tastemade. Apple Channels will also feature offline viewing.

Apple TV Channels will be available via an update in May, but Apple today didn’t reveal any individual pricing for subscriptions on its service, nor did it mention custom channel bundles as rumors suggested it would.

In addition to new features, Apple announced new hardware compatibility updates for the TV app, including launching on Mac this fall. The TV app will also be launching on smart TVs, starting with Samsung in spring followed by LG, Sony and Vizio, and on Roku and Amazon Fire TV devices.

The new Apple TV app is launching in more than 100 countries.

Apple also made some redesigns to the TV app. It now features curated recommendations and machine learning-powered personalization, and the subscription services available within the TV app are getting their own landing pages. The app also now provides notifications for live TV events like sports.

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