BIA builds SalesFuel’s AdMall into local market intelligence platform

Nearly half of Hong Kong small businesses have already seen a return on their 2017 technology investments (Image nathaphat / iStockPhoto)
SalesFuel’s audits dig into digital advertising, local search SEO, social media, content marketing, web design and reputation management. (nathaphat/iStockPhoto)

BIA Advisory Services will begin integrating local business sales leads from SalesFuel’s AdMall into its local market intelligence platform, BIA ADVantage.

AdMall's Digital Audit scores digital advertising spend activity and potential, and determines digital revenue opportunities from local businesses.

“Developing critical local market data is our focus at BIA and now the addition of vetted business leads to our BIA ADVantage platform enhances our analysis with actual sales prospect information,” said Tom Buono, CEO and founder of BIA Advisory Services, in a statement. “We are very pleased to be partnering with SalesFuel to bring this data to clients in more than 150 markets and to several of the biggest broadcasting companies and digital marketing firms in the country.”

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

RELATED: BIA/Kelsey, Share Rocket partner on local TV station social media ratings

SalesFuel’s audits dig into digital advertising, local search SEO, social media, content marketing, web design and reputation management, and then BIA ADVantage shows the top five digitally active businesses for more than 70 different business verticals.

“Our mission is to help teams sell smarter, and our collaboration with BIA continues to improve our ability to help clients get the data they need to be successful. Our business leads combined with BIA’s local intelligence gives sales representatives the information they need to quickly and efficiently reach out to potential business prospects,” said SalesFuel CEO C. Lee Smith in a statement.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Peacock, NBCUniversal’s recently launched streaming video service, is rolling out 20% discounts on annual Premium subscriptions for Black Friday.

How can we defend ourselves? Mostly, it’s a matter of common sense.