BIA builds SalesFuel’s AdMall into local market intelligence platform

Nearly half of Hong Kong small businesses have already seen a return on their 2017 technology investments (Image nathaphat / iStockPhoto)
SalesFuel’s audits dig into digital advertising, local search SEO, social media, content marketing, web design and reputation management. (nathaphat/iStockPhoto)

BIA Advisory Services will begin integrating local business sales leads from SalesFuel’s AdMall into its local market intelligence platform, BIA ADVantage.

AdMall's Digital Audit scores digital advertising spend activity and potential, and determines digital revenue opportunities from local businesses.

“Developing critical local market data is our focus at BIA and now the addition of vetted business leads to our BIA ADVantage platform enhances our analysis with actual sales prospect information,” said Tom Buono, CEO and founder of BIA Advisory Services, in a statement. “We are very pleased to be partnering with SalesFuel to bring this data to clients in more than 150 markets and to several of the biggest broadcasting companies and digital marketing firms in the country.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: BIA/Kelsey, Share Rocket partner on local TV station social media ratings

SalesFuel’s audits dig into digital advertising, local search SEO, social media, content marketing, web design and reputation management, and then BIA ADVantage shows the top five digitally active businesses for more than 70 different business verticals.

“Our mission is to help teams sell smarter, and our collaboration with BIA continues to improve our ability to help clients get the data they need to be successful. Our business leads combined with BIA’s local intelligence gives sales representatives the information they need to quickly and efficiently reach out to potential business prospects,” said SalesFuel CEO C. Lee Smith in a statement.