Livestreaming tech company Syncbak is launching a straight-to-OTT syndication marketplace, MarketSync, for television broadcasters.
After a prolonged impasse, CBS and Nielsen have renewed their agreement covering national, digital and local audience measurement.
NBC Sports Washington is debuting an interactive Washington Wizards alternate live-game experience tonight to better connect with viewers and sports bettors.
New Fox, consisting of what’s left after Disney’s acquisition of Fox, has officially ruled out an attempt to buy back its regional sports networks.
Sinclair is staying busy at CES drumming up excitement around the ATSC 3.0 next-generation TV standards. The company’s latest move looks to capitalize on the…
AT&T’s ad business Xandr and Turner (part of AT&T’s WarnerMedia division) today are revealing some details on the types of advanced ad products they’ll…
The fourth-quarter earnings season is underway, and FierceVideo is tracking the results from programmers, pay TV operators and more.
Sinclair subsidiary ONE Media, through its work with Saankhya Labs, is launching some new chipsets that support the ATSC 3.0 next-generation TV standard.
Nielsen is enhancing its cross-platform campaign measurement of advertising inventory through the inclusion of mobile and over-the-top audiences.
That total was driven up by significant activity during the fourth quarter totaling $4.31 billion.