CBS All Access said it’s coming off the best single weekend for new subscriber sign-ups ever, and it’s giving a lot of the credit to the NFL and “Star Trek.”
The service said that the AFC Championship Game—which featured the Kansas City Chiefs and the New England Patriots—was the most streamed football game on CBS All Access to date. It brought in 158% more streams than the previous season’s AFC Championship while also delivering a 139% increase in time spent and a 103% increase in average minute audience on All Access platforms.
That game coupled with the premiere of season two of “Star Trek: Discovery” provided All Access with its best subscriber growth weekend and a 72% improvement over the previous best single weekend for subscriber adds set in 2017 when the first season of “Star Trek: Discovery” premiered.
CBS said All Access also set a record for more unique viewers this past weekend.
“CBS All Access’ growing content offering, including both exclusive original series and the expansion of live-event programming, continues to pay off with consumers, and we look forward to bringing them even more must-watch series and live events,” said Marc DeBevoise, president and chief operating officer at CBS Interactive, in a statement.
CBS is likely anticipating another big streaming crowd on All Access and its other digital platforms for the Super Bowl, airing Feb. 3 on CBS.
This year, CBS is using technologies including virtual reality and 8K to provide close-up tracking views on the field. The company will also deploy 16 4K cameras for this year’s broadcast and several other cameras in the back of the end zones and inside the pylons.
While it’s unclear what All Access’s subscriber totals are at after last weekend, CBS said late last year that it expects All Access and Showtime to have more than 8 million combined OTT subscribers in 2019. The company had previously hoped to reach that mark by 2020.