CBS and Viacom have officially set the executive team that will lead their digital services including CBS All Access, Showtime and Pluto TV.
Marc DeBevoise, who is taking over as CEO of CBS Interactive after Jim Lanzone leaves the company at the end of the year, will serve as chief digital officer at ViacomCBS. He’ll be running CBS’ digital assets including its subscription, live and vertical ad-supported direct-to-consumer streaming services and internet properties as well as Viacom Digital Studios.
“Our content scale will support our streaming strategy, which will build on the rapidly scaling advertising and subscription-based products we already have in the market,” said Viacom CEO Bob Bakish, who will continue as CEO of the combined company. “The executives we announced today bring complementary and deep experience in both subscription and ad-supported streaming businesses and will work together to create a differentiated streaming ecosystem in the market.”
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Kelly Day, president at Viacom Digital Studios, will continue to lead the digital content strategy and initiative to create and expand original programming and branded content across social platforms. She will be tasked with expanding the strategy from brands including MTV, Nickelodeon, Comedy Central and BET across the combined company’s content portfolio.
Phil Wiser, chief technology officer at CBS, will serve as chief technology officer for the combined company and will report to DeBevoise. As CTO, he will be responsible for the global technology strategy, shared services, operations and transformation for ViacomCBS.
Tom Ryan, co-founder and CEO of Pluto TV, will continue in his current role.
CBS and Viacom expect their merger to close by December.