CBS Interactive signs livestreaming deal for college, high school sports

The live events produced by CBS Interactive will stream both on SportsLive and the schools’ sites. (Ben Munson)

CBS Interactive’s Advanced Media and Sidearm Sports are partnering up to run more than 1,100 college and high school athletic websites and stream more than 14,000 live events each year.

Sidearm will contribute its content management and delivery systems, mobile platform and creative design solutions, while CBS Interactive Advanced Media will chip in its video streaming capabilities and video distribution for live events.

Schools working with the companies will get distribution on CBS Sports Digital’s subscription streaming service SportsLive and, in addition, will have monetization opportunities across other platforms. The live events produced by CBS Interactive will stream both on SportsLive and the schools’ sites.


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Sidearm will manage the website and mobile platforms while providing the hosting and infrastructure for all of the schools. CBS Interactive Advanced Media will manage video infrastructure and distribution as well as end-to-end advertising operations for all of the schools, according to a news release.

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“Sidearm’s leading platform development and hosting services complement our strengths in video and advertising, and this partnership allows us to better serve the digital needs of an expanded roster of schools,” said Jeff Gerttula, executive vice president and general manager of CBS Sports Digital, in a statement. “Together, we offer unparalleled expertise in collegiate digital operations, and we look forward to joining forces to provide the highest quality solutions for each of these athletic programs.”

“We’re really excited about this, our respective companies coming together in what we view as a true partnership in every sense of the word,” said Sidearm Sports’ President and CEO Jeff Rubin in a statement. “Our schools without question will get the best of both worlds as our services and solutions in these areas will perfectly complement one another. We’re honored to pair with such a highly respected company as CBS Interactive and their many entities and look forward to this partnership kicking off in the coming months.”


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