CBS All Access is continuing on pace toward the subscriber growth target CBS has set for it but as of now, a majority of those subscribers are opting for the less expensive tier.
Chief Operating Officer Joe Ianniello, speaking during a Deutsche Bank investor conference, said that more than one quarter of All Access subscribers are now on the ad-free tier. CBS said recently that All Access is currently at about 2.5 million subscribers, so that means about 625,000 subscribers are paying about $10 per month for the service and the rest are paying about $6 per month. Of course, it’s worth noting that the ad-supported tier is helping bring in ad revenue to help offset the price difference.
CBS recently announced that All Access and Showtime OTT together now total about 5 million subscribers, which they evenly split. Ianniello said that originals like “The Good Fight” and “Star Trek: Discovery” have helped drive a lot of the recent subscriber growth for All Access, and that CBS will be “doubling down” on its efforts around original series for the platform.
“You’re going to see six to seven originals on CBS All Access in the next 12 months,” said Ianiello, adding that the live, catch-up and library content available through the service add to the value. Upcoming original series for All Access include a new "Twilight Zone" reboot produced by Jordan Peele, who just won a Best Original Screenplay Oscar for his film "Get Out."
This year, CBS will begin testing out that strategy when it launches All Access in international markets. Ianniello didn’t offer any new information today regarding those plans. He confirmed that Canada and then Australia will be the first test markets for All Access outside of the U.S.
In terms of continued subscriber growth in the U.S., All Access could get a boost soon from its recent launch on Amazon Channels. Last month, Ianniello said the impact from the Amazon partnership has been minimal so far since it only began in January. But since Amazon Channels currently only offers the $9.99 per month commercial-free tier, it could lead to a bigger percentage of All Access subscribers opting for the more expensive tier.