Charter Communications is promoting Robyn Tolva to senior vice president, video, a position in which she’ll help guide the company’s evolving video strategy.
Tolva—who joined Charter in 2009 after working with companies including Comcast, Adelphia, AT&T Broadband and MediaOne—will be tasked with leading the technology and product strategy for Charter’s video products and platforms including product management, guides and applications software development, content operations, advertising platforms, software architecture and video engineering. She’ll also oversee product development and engineering for Spectrum Guide and Spectrum TV app, which is currently available on iOS and Android, Roku, Samsung TV, Xbox One, Apple TV and at SpectrumTV.com.
“Robyn has a long history of managing complex projects to completion, and her impeccable leadership skills will drive the success of the video team as a whole,” said Jodi Robinson, Charter’s Executive Vice President, Digital Platforms. “The way customers are consuming video content is changing rapidly, and Robyn’s vision will help advance Charter’s video products in her new position, ensuring an even better experience for our customers.”
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During Charter’s most recent earnings call, CEO Tom Rutledge said his company has the biggest livestreaming app in the U.S. and shared that Charter has more than 10 million customers who strictly stream video from the company.
When asked about Comcast’s recent launch of XClass smart TVs that run a version of its pay TV platform, Rutledge said Charter likes the strategy.
“We think there’s lots of opportunity for us to continue to change the video model and to take advantage of our relationship with customers and to make the video model more efficient for programmers and for operators and to bring value back into television,” he said.
Charter lost 121,000 video subscribers during the third quarter after adding 53,000 one year ago. The losses brought the company’s total video subscriber base down to approximately 15.89 million.