Comcast Advertising, the advertising arm of Comcast Cable, has hired Joel Armijo as senior vice president and chief financial officer. He joins Comcast Advertising from virtual MVPD fuboTV.
“The job and skill set of today’s CFO has changed dramatically from what it was 10, or even five, years ago. Joel brings a very well rounded background and stood out,” said Marcien Jenckes, president of advertising at Comcast Cable, in a statement. “He has helped launch and raise venture capital funding for new category entrants, built teams from scratch, led companies through major new product launches and mergers and acquisitions and covered our industry as an equity analyst. His skill set is incredibly versatile, rich and diverse and we are excited to have him on board.”
Prior to fuboTV, Armijo was the CFO of AT&T’s AdWorks (now part of Xandr). Armijo moved over from DirecTV, where he was vice president of revenue, strategy and planning, and responsible for special projects. He helped drive company initiatives on the addressable advertising front, including the launch of D2, a joint venture with Dish Network, focused on addressable political advertising, where he also served as a member of joint venture’s operating committee.
Armijo joined DirecTV from Merrill Lynch, where he was an equity research analyst covering the pay TV and entertainment sectors. He also spent time on the firm’s equity sales and trading desk, providing industry coverage for the pay TV, entertainment and telecom sector.