Conviva expands into social video metrics with Delmondo acquisition

In July 2017, Conviva wrapped up a $40 million funding round. (Conviva)

Streaming TV measurement firm Conviva is acquiring Delmondo and using the company’s social audience analytics platform to launch its new Conviva Social Insights product.

The new product is intended to allow streaming TV publishers to make social video content and increase engagement using audience data from Facebook, Instagram, YouTube, Twitter and Snapchat.

"We're ecstatic to welcome the Delmondo team and offer the industry's most comprehensive video intelligence solution" said Bill Demas, CEO of Conviva, in a statement. "With the launch of Conviva Social Insights, streaming TV publishers will be empowered with the intelligence needed to successfully distribute premium content on social platforms."

Conviva and Delmondo are both Facebook Media Solutions partners for video, Facebook Watch, Facebook Live, Instagram and Instagram Stories, and the companies get real-time intelligence for Facebook Live. In addition to those insights, Conviva’s Social Insights product will feature a cross-channel dashboard and automated reports for campaigns, video series, branded content partnerships and influencer activations.

RELATED: Time Warner heads $40M investment in OTT data firm Conviva

In July 2017, Conviva wrapped up a $40 million funding round with Future Fund, New Enterprise Associates, Foundation Capital and Time Warner Investments all investing. The company said the funds would go toward new products, sales and marketing acceleration and international expansion.

Earlier this year, Conviva brought on veteran software executive Demas to run the company. Demas joined Conviva after serving as CEO of Shopkick and real-time digital advertising hub Turn.

Conviva says its international footprint covers 50 billion streams per year. The company’s clients include HBO, Hulu, Sky, Sling TV and Turner.