DAZN, a subscription sports streaming service that launched in 2018, has a new distribution deal in place on Comcast’s X1 and Flex video platforms.
According to Reuters, the app will be available on both platforms beginning Oct. 5 for Comcast customers who subscribe to DAZN. This is the first integration deal in North America for DAZN.
The Comcast partnership adds to DAZN’s list of supported devices that includes Samsung, LG and Vizio smart TVs; Android TV; Apple TV; Roku; Chromecast; Amazon Fire TV devices; Android and iOS devices; Xbox One S; PlayStation 4 and web browsers.
The service is available in markets including Germany, Austria, Switzerland, Japan, Canada, Italy, Spain, Brazil and the U.S., and said it’s on track to be in 20 markets by 2020. With wide device and international market distribution, DAZN has been able to scale its subscriber base quickly. Joe Markowski, DAZN executive vice president for North America, in May said the service has approximately 4 million subscribers.
In the U.S. DAZN focuses heavily on boxing and mixed martial arts. Outside the U.S., DAZN holds streaming rights to league sports including the NFL, NBA and NHL. Markowski said that DAZN has talked with leagues about offering their sports in the U.S.
DAZN competes in the U.S. market with other subscription sports services like Disney’s ESPN+ and WarnerMedia’s Bleacher Report Live. DAZN sells for $19.99 per month or $99.99 for one year.
Last year the company hired John Skipper, the former president of ESPN, as executive chairman of streaming sports production company Perform Group, which runs DAZN.