Didja announced the expansion of its live broadcast TV streaming app, LocalBTV, to streaming devices Apple TV, Roku and Amazon Fire TV.
The Apple TV and Fire TV versions are available now and the Roku version is coming soon.
As of now, LocalBTV is only available as a pilot service in the Los Angeles and Orange County area (SoCalBTV), the San Francisco Area (BayAreaBTV) and the Phoenix area (PhoenixBTV). The service provides a lineup of 30 to 40 channels of local broadcast TV that can be accessed on smartphones, PCs and connected TVs for free.
Through LocalBTV, Didja says broadcast channels can expand availability of their programming to anywhere in their television market. The company also says stations can get increased viewership and will reach younger viewers.
"Didja allows us to stream to devices in an app that contains other local channels. This makes LocalBTV more valuable to the viewer than a single-source app," said Lynn Londen, owner of Phoenix independent station KAZT, in a statement. "I love seeing people's enthusiasm when I show them our channels on my phone, and we are looking forward to reaching even more viewers via streaming TV apps."
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Didja says approximately 10 million homes have no convenient way to watch local broadcast TV, meaning they have neither a traditional cable bundle nor an antenna.
"This expansion to Apple TV, Roku and Fire TV will allow viewers to watch our broadcast partners' local channels on connected TVs, which is where more and more TV viewing is taking place," said Didja CEO Jim Long in a statement. "It's the next logical step as we pursue our mission to help local broadcasters serve their communities, even while TV viewing moves to screens of all sizes."
Last year, Didja said it hoped to have its service in 40 markets by 2020. But reaching that goal depends on if and when it can reach agreements with broadcasters for mobile streaming rights.