Discovery today announced Foot Network Kitchen, a new streaming service that will include live cooking classes and integration with Amazon devices and Alexa voice controls.
Food Network Kitchen is launching in October in the U.S., and will be available on Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs, as well as Android and iOS devices. Discovery said support for additional devices and platforms will be added in 2020.
The service will allow users consumers to sign up for free access to a limited selection of videos and recipes or subscribe to the full product for $6.99/month or $59.99/year. An initial free trial period of three months will be available at launch, along with a limited-time discounted rate of $47.99/year.
Food Network Kitchen will offer 25 weekly live classes with five daily live classes on weekends. The classes – which will be taught by Bobby Flay, Rachael Ray, Martha Stewart, Alton Brown, Giada De Laurentiis, Guy Fieri, Andrew Zimmern and others – will feature an interactive element that allows users to communicate in real-time with hosts.
In addition to the live cooking classes, Food Network Kitchen will offer more than 800 on-demand cooking classes, 3,000 instructional videos, a library of Food Network series, and recipes.
The service will also include some e-commerce features. At launch, customers will be able to order ingredients through the Food Network Kitchen app using Amazon Fresh in select cities. In 2020, the service will let consumers directly purchase the equipment being used by the Food Network Kitchen chefs.
Next year, the service will also offer “Kitchen-on-Call,” a feature offering 24/7 access to live cooking advice and support.
The Amazon Alexa integration will let Food Network Kitchen consumers use voice search and controls to save recipes, navigate them hands-free.