After capping off its $14.6 billion acquisition of Scripps Networks earlier this year, Discovery Inc. is launching the company’s networks as TV Everywhere apps.
HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel have been added to Discovery’s suite of TV Everywhere “Go” apps on all platforms. The networks join the 12 existing Discovery Go apps and add more than 22,000 titles to the platform.
“Discovery’s suite of Go apps superserves the consumer with the content they love and creates the ultimate viewing experience across all screens and platforms,” said Karen Leever, president of U.S. Digital Products and Marketing at Discovery, in a statement. “The addition of these networks to our platform allows our superfans direct access to over a thousand series to binge, catch up or watch live.”
Discovery’s Go apps offer live and on-demand programming along with early access to premiere episodes and same-day access to shows. Discovery said the apps are available to 85 million households and are on 200 million connected devices in the U.S. The company also said that 61% of viewers are between the ages of 18 and 44.
“We are thrilled to expand the Go portfolio of brands and provide our advertisers an incremental library of over 20,000 full episodes of the top-rated shows in the Food, Home, DIY and Travel categories,” said Lauri Baker, senior vice president of TV Everywhere Ad Sales at Discovery, in a statement. “With 30% of our streams coming from library content, these additions create a whole new world of opportunity for our advertisers and offer them a greater variety of options in a viewable, brand-safe environment.”
Discovery’s Go apps first launched in 2016 and are available on Apple TV, Roku, Fire TV, iOS, Android, Chromecast, Xbox One, Samsung TV and on the web.
The expansion of Discovery’s Go platforms comes one day after the company announced a new agreement with ad-supported streaming service Pluto TV to show some of Discovery’s television series on the service.