Disney+, the recently launched subscription streaming service from Disney, has set dates for distribution expansion across western Europe.
The streaming service will launch in the U.K., Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24th. Additional Western Europe markets, including Belgium, the Nordics, and Portugal, will follow in summer 2020. It will be priced at £5.99/€6.99 per month, or £59.99/€69.99 for an annual subscription.
Disney+ launched in the U.S. on Nov. 12 priced at $6.99 per month. At the same time, it arrived in Canada and the Netherlands priced at $8.99CAD per month (or $89.99 per year) and €6.99 per month (or €69.99 per year), respectively. In November, Disney+ also launched in Australia and New Zealand, priced at $8.99AUD per month (or $89.99 per year) and $9.99NZD per month (or $99.99 per year), respectively.
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Disney’s accelerated international launch plans for Disney+ will help the company meet the subscriber and profitability goals it set for the service. The company said Disney+ will grow to between 60 million and 90 million subscribers, and is expected to be profitable, all by 2024.
Disney has yet to announce official subscriber totals for the service, but the company did say that it recorded 10 million sign-ups one day after launch.
MoffettNathanson recently released some projections for the Disney+ in 2020. The analyst firm predicted Disney+ will reach 15 million subscribers in the first quarter of 2020 and grow to 25 million subscribers by the end of the year, but that it will generate $2 billion in losses for its parent company.
“There is real potential that we are too low for both broadcasts but would like to learn more about the churn profile for Disney+ subscribers, especially after the first season of ‘The Mandalorian,” wrote Michael Nathanson in a research note.