Disney held an investor presentation Thursday to reveal details about its branded direct-to-consumer streaming service Disney+, launching later this year.
The company confirmed that Disney+ is launching Nov. 12 and will be priced at $6.99 per month or $69.99 per year.
The Disney+ homepage layout looks very similar to the Netflix homepage, with scrollable tiles representing individual titles and a menu bar on the left side of the screen.
Brands including Disney, Pixar, Marvel, Star Wars and National Geographic will each get their own dedicated tiles on the homepage and the tiles will each fire up some dynamic imagery when users hover on them.
Below those brand tiles will be rows for recommended, continue watching and other curated collections. The menu bar will feature a dedicated button for Disney+ original series and films, many of which will be available at launch.
After the smart TV demo, Disney showed off how Disney+ will look on smart devices including tablets. The company said a key feature for mobile will be downloads. All content on Disney+ will be available to download for offline viewing.
Beyond that, the Disney+ mobile platform looks similar to its connected TV experience, just optimized for smaller screens.
Disney + will be available on Amazon Fire TV, Apple TV and Google Chromecast connected devices along with smart TVs, game consoles, PCs, web platforms, and Android and iOS devices. The company said PlayStation 4 and Roku TV.
Disney+ will be launching first in the U.S. during its fiscal first quarter of 2020 – in 2018, Disney’s first quarter started near the beginning of October. After that launch, Disney+ will focus on launching in international markets. Roll outs in Western and Eastern Europe and Asia will take place over 2020 and 2021.