MGM’s premium network Epix is adding a video-on-demand library of select 4K Ultra HD titles, claiming it’s the first broadcast or cable network to offer streaming 4K within its app.
Beginning this year, Epix will begin offering select Hollywood movies and Epix original programs in 4K Ultra HD, including films from the James Bond franchise “Die Another Day,” “Goldeneye,” “License To Kill,” “Tomorrow Never Dies,” “Goldfinger,” “From Russia With Love” and “The Spy Who Loved Me” along with newer films such as “Arrival,” The Magnificent Seven,” “Star Trek Beyond” and “Transformers: The Last Knight.” The Epix 4K library will also include its original series, “Get Shorty.”
The titles will be available for affiliates and Epix subscribers.
“Epix was created to meet changing viewer habits and to provide the best user experience for our viewers. It starts with great content, but it’s also about the way our subscribers experience and engage with that content. We are excited to continue our history of innovation by adding 4K Ultra HD. It is part of our continuing commitment to expand and enhance the Epix experience, and to serve our viewers and distribution partners in new and innovative ways,” said Monty Sarhan, executive vice president and general manager of Epix, in a statement.
“It has been widely reported that the adoption rate of Ultra HD TV sets in the U.S. is far outpacing the adoption rate of HD at its launch, indicating that there is a significant opportunity to provide audiences with the best possible viewing experience. The majority of large screen TVs sold in the U.S. are now 4K Ultra HD, providing a great deal of opportunity for us to tap into this high-demand space and we’re excited to be the first ones leading the charge,” said Jon Dakss, executive vice president and chief digital officer at Epix.