Facebook Live adds persistent stream keys, live crossposting

Facebook Urging Long-Form Video
For viewers, Facebook Live has added a Live Rewind feature. (Facebook)

Facebook Live is rolling out new features like persistent stream keys and live crossposting that it hopes will simplify the broadcasting process for its creator community.

Matt Labunka, product manager of Facebook Live, said lots of publishers and creators have asked for a simplified stream setup process so Facebook is adding persistent stream keys with an encoder. The feature allows publishers to send out just one key to production teams and to send the key in advance of live broadcasts. The keys can also be used multiple times for different broadcasts.

Facebook is also adding the crossposting feature to its Live product. Now users can publish a single broadcast across multiple Pages as an original post either through Publisher Tools on Pages or the Live API.

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“The Live Crossposting process is really simple and is the perfect solution for us to not only aggregate our views and engagement on live videos, but to also promote our show in Facebook Watch, Surfing Sundays. We crossposted this recent Live video to our main page, a sponsor's page, and one of our athlete's pages, and the results were great, with more than 1.5M views, 4,500 Shares and over 538K minutes watched,” said Felipe Marcondes, social media manager for the World Surf League, which has been testing the feature.

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For viewers, Facebook Live has added a Live Rewind feature.

We've heard from viewers that they want be able to rewatch incredible moments or catchup on ones they missed—like a big play in a sports game or a crucial moment during a show—without losing out on the Live experience,” LaBunka wrote in a blog post.

The features arrive as the social media giant says that Facebook Live daily average broadcasts from verified publisher Pages have increased 1.5 times over the past year.