Food Network is going short-form. The Discovery Inc. channel is delivering its first Snapchat series, a spinoff of its “Chopped” series called “Chopped U.”
The six-week series, with new episodes debuting on Snapchat every Sunday starting March 18, is a shorter version of the network show in which two college students face off in a cooking competition. “Chopped U” is hosted by Lazarus Lynch, who hosts Food Network’s digital series “Comfort Nation.”
“Chopped U” will be released on the Snapchat platform in all English speaking countries.
“’Chopped’ is an example of crowd-pleasing, premium content that has long attracted a devoted and loyal following,” said Vikki Neil, senior vice president and general manager of Discovery’s Lifestyle Digital Studios, in a statement. “Snapchat’s platform allows us to bring this beloved show to a new mobile-first format, making it more accessible to our millennial and centennial audience.”
“’Chopped U’ is Snapchat’s first cooking Show and we’re excited to reimagine this franchise for our audience,” said Vanessa Guthrie, partner lead for Snapchat Shows. “Food Network has been a tremendous partner from the beginning and we’re thrilled to continue our work together in this new format.”
Food Network was one of the original publishers for Snapchat's launch of Discover in January 2015 and has creating Publisher Stories for the platform. The arrival of “Chopped U” follows a May 2017 deal between Food Network and HGTV for original programming on Snapchat.