Fox Nation sees high conversion rate from free trial to paid subs

Fox Nation
Fox Nation hasn't gotten much of a promotional push yet from its parent company. (Fox Nation)

Fox Nation, the subscription streaming companion to Fox News Channel, is coming up on its one-year anniversary, and the company says the SVOD is growing nicely.

In an interview with the Hollywood Reporter, Fox CEO Lachlan Murdoch said his company hasn’t put a ton of external promotion behind the product yet, but that Fox Nation is seeing high conversion rates from free trials to paying customers. He said Fox hasn’t given Fox Nation much of a marketing push yet because it wants to “make sure the technology is stable” and “have as much content on there as possible.”

Fox Nation is a bit of an outlier within Fox’s overall direct-to-consumer strategy. Murdoch said that Fox isn’t pursuing much of an SVOD platform approach because it doesn’t have the entertainment library to support it. But he pointed toward the success his company has had with its authenticated Fox Sports streaming apps, which attract up to 135,000 people each Sunday to streaming NFL games.

RELATED: Fox Nation launches on Comcast Xfinity

Fox Nation recently added Comcast to its list of supported platforms, including iOS and Android devices as well as Apple TV, web, Amazon Fire TV, Google Chromecast and Xbox One.

“We’ve seen an incredible demand for Fox Nation since we launched the streaming service last fall and we’re excited to further expand our reach across Comcast’s millions of Xfinity customers,” said John Finley, executive vice president of development for Fox News, in a statement.

A Fox News spokesperson declined to give an update on Fox Nation’s subscriber total, but pointed toward a recent interview with Finley where he said the service was on pace to meet Fox News’ internal projections for the fiscal year that ended in June.